Michigan's Upper Peninsula Tourism Surges, Generating $1.6 Billion in Economic Activity

Michigan's Upper Peninsula (UP) continues to demonstrate strong economic resilience through tourism, with visitor spending reaching $1.6 billion in 2023, representing a 7.7% increase from the previous year. The economic impact analysis by the Michigan Economic Development Corporation highlights the region's growing appeal as a travel destination and its critical role in supporting local economies.

Mackinac County led regional visitor spending at $309.4 million, followed by Marquette County at $268.3 million. Menominee County experienced the most significant year-over-year growth at 11.8%, signaling increasing regional attractiveness. The tourism sector directly supports 11,643 jobs, with total tourism-related employment reaching 17,049—approximately 11% of the UP's workforce.

Key spending trends indicate a robust post-pandemic travel recovery. Lodging generated $484 million, with Mackinac County leading at $116.5 million. Dining and food services, particularly strong in Marquette County, and outdoor recreation spending at $351.9 million underscore the region's diverse visitor attractions.

Beyond direct economic impact, tourism generated $392.3 million in direct wages and $654.8 million in total labor income. The sector also contributed $170.9 million in state and local tax revenue, supporting critical public services and infrastructure development.

With tourism accounting for 5.5% of Michigan's total visitor economy, the Upper Peninsula is positioning itself as a vital economic engine. Counties like Mackinac (34.2%) and Keweenaw (32.2%) demonstrate particularly high tourism employment dependence, highlighting the sector's significance to regional economic sustainability.