Signarama, the world's leading sign and graphics franchise, hosted its 2025 international convention in Las Vegas, bringing together nearly 400 franchise owners and employees to celebrate achievements and explore new business strategies.
The three-day event, SARCON, featured a significant partnership announcement with Location3, a premier digital marketing agency. This collaboration aims to enhance brand visibility and support franchise owners through comprehensive local marketing initiatives, including the innovative LOCALACT platform.
President A.J. Titus emphasized the franchise network's strength, highlighting the convention's focus on creativity, technology adoption, and exceptional customer service. The event included a vendor trade show, specialized training seminars, and informative breakout sessions covering sales, production, financial management, and team culture.
A key highlight was the annual awards dinner, recognizing outstanding franchise owners across multiple categories. Notable awards included Rookie of the Year, given to Thatcher & Melita Brinton from Timonium, Maryland, and the Bill Schwalje Humanitarian of the Year awarded to Kevin McCord from Lawrenceburg, Indiana.
The convention also celebrated excellence in sign design and production, with awards spanning categories such as Vehicle Graphics, Digital Print Output, and Community Involvement. These awards underscore Signarama's commitment to innovation and quality in the sign industry.
By bringing together franchise owners and introducing strategic partnerships like the one with Location3, Signarama demonstrates its ongoing commitment to supporting franchisees and driving industry innovation. The event provided a platform for networking, learning, and recognizing the collective achievements of its franchise network.
