SERI Launches Inaugural ReThink Awards to Honor Innovation in Electronics Sustainability

The Sustainable Electronics Recycling International (SERI) has announced the opening of nominations for the 2025 ReThink Awards, a new initiative designed to celebrate organizations making significant strides in electronics sustainability. These awards highlight those who are not just improving existing processes but are fundamentally rethinking how the electronics industry approaches sustainability, from design to recycling.

Jeff Seibert, SERI’s Chief Provocateur, emphasized the need for a circular ecosystem in electronics that goes beyond incremental improvements. The ReThink Awards seek to identify and honor those who are leading the charge in creating systemic change, offering solutions that extend product lifecycles and inspire industry-wide shifts towards sustainability.

Nominations are open to a wide range of stakeholders across the electronics value chain, including designers, manufacturers, and policy advocates, with no geographical limitations. The criteria for evaluation include the novelty of the approach, the measurable impact of the initiative, and its contribution to the broader goal of electronics sustainability.

The winners will be celebrated at the eSummit in Minneapolis, an event that gathers industry leaders to discuss and advance sustainability in electronics. In a nod to the awards' theme of transformation, the physical awards themselves are crafted from recycled electronic components, symbolizing the potential for reinvention and value in what is often considered waste.

This initiative by SERI underscores the growing importance of sustainability in the electronics industry, highlighting the need for innovative solutions to environmental challenges. The ReThink Awards not only aim to recognize outstanding contributions but also to inspire further innovation and collaboration across the industry, paving the way for a more sustainable future in electronics.