Firefly World Announces Innovative Visual Album "Find Your Light"
TL;DR
Firefly World's 'Find Your Light' offers artists a groundbreaking template for merging music and film, setting a new industry standard for visual albums.
The project spans two years, divided into phases from scriptwriting to distribution, ensuring each of the 11 music videos achieves artistic and technical excellence.
By exploring themes of identity and mental health, 'Find Your Light' fosters a deeper understanding and connection among its audience, enriching the cultural landscape.
A fusion of pop, soul, and avant-garde, 'Find Your Light' is a visual and musical journey that challenges conventional boundaries between cinema and music.
Found this article helpful?
Share it with your network and spread the knowledge!
Firefly World has unveiled "Find Your Light," a visual album that promises to redefine the boundaries between music and cinema. Written and produced by Rushan Jesani and starring Firefly (Farah Mitha), the project is a cinematic musical odyssey comprising 11 music videos, each a standalone short film that collectively explores themes of identity, mental health, and self-discovery. The album's genre-defying sound, which merges pop, soul, and experimental influences, serves as the emotional core of this ambitious project.
The production of "Find Your Light" is a meticulously planned two-year journey, divided into key phases to ensure artistic depth and technical excellence. From development and scriptwriting to production and post, each phase is designed to maintain thematic and visual cohesion across all videos. Jesani's creative direction and Firefly's musical vision guide the project, with a diverse lineup of directors bringing individual videos to life.
"Find Your Light" aims to set a new standard for visual albums by merging urban realism with surreal dreamscapes, reflecting the internal journeys central to each song. This innovative approach not only challenges conventional music video formats but also offers audiences a deeply immersive and transformative experience. The project is slated for release between March and June 2027, targeting major music video, experimental, and short film festivals, alongside digital streaming platforms.
Curated from 24-7 Press Release
