Extra Credit Union's AI-Powered Strategy Wins 2025 Tekkie Award for Revenue Growth

Extra Credit Union, based in Warren, Mich., has been honored with the 2025 Finopotamus Tekkie Award for Revenue Growth, thanks to its strategic partnership with DeepTarget Inc. This collaboration leveraged AI-powered digital banking engagement to drive significant financial results, including over $12.7 million in new deposits from March to December 2024. The award highlights the effectiveness of integrating advanced technology into marketing strategies to achieve remarkable revenue growth in the competitive financial services industry.

Facing the dual challenges of rising interest rates and intense competition, Extra Credit Union turned to DeepTarget's Digital Experience Platform (DXP) to enhance its marketing efforts. The platform's ability to deliver personalized loan and Certificate of Deposit (CD) offers within the digital banking environment proved instrumental. Ruthann Varosi, Vice President of Marketing at Extra Credit Union, credited the AI-powered targeting for the campaign's success, noting its role in achieving a 7.66% click-through rate, significantly above industry averages.

The comprehensive marketing strategy employed by Extra Credit Union, which included digital banking engagement, staff referrals, and social media promotion, resulted in 1,092 new CD accounts and over $12.7 million in deposits. This achievement not only expanded the credit union's lending capacity but also provided members with competitive rates, demonstrating the mutual benefits of personalized financial marketing.

Preetha Pulusani, CEO of DeepTarget, emphasized the broader implications of Extra Credit Union's success. The results underscore how midsized financial institutions can compete effectively by incorporating AI-powered tools into their marketing strategies. This approach transforms digital banking from a cost center into a revenue-generating engine, offering a blueprint for other institutions aiming to enhance their marketing performance and grow their deposit base.

The partnership between Extra Credit Union and DeepTarget serves as a compelling case study in the power of AI and personalized marketing to drive significant business outcomes in the financial sector. For more information on DeepTarget's innovative solutions, visit https://www.deeptarget.com.