RocketCup Coffee has launched 'Cuse® Coffee, a limited-edition custom blend created specifically for Syracuse University fans, alumni, and students. The specialty roast is now available for purchase at rocketcupcoffee.com/cuse and through select retail partners including Manny's stores for a limited time.
The launch follows RocketCup Coffee's participation in a United Way Day of Caring event earlier this month, where the company joined the Syracuse community in celebrating service and connection. During the event, the RocketCup team helped revitalize the area by painting a large community mural and distributed hundreds of free cups of coffee to participants, demonstrating the company's commitment to community building.
Tom Cullen, RocketCup Coffee CEO, emphasized the connection between the product and community support, stating that Syracuse pride runs deep and aligns with the company's mission to revitalize communities. The 'Cuse Blend allows fans and alumni to celebrate Orange spirit daily while simultaneously supporting their school and local community through their purchase.
To enhance the launch excitement, RocketCup Coffee has incorporated a special promotion for customers. Six bags from the first production run of 3,000 bags will contain an "Orange Ticket" that entitles the winner to free coffee for an entire year. These tickets are randomly placed within the limited production, adding an element of surprise and additional value for consumers who purchase the specialty blend.
Rachel Duffy, Director of Strategic Partnerships & Licensing, praised the collaboration, noting that RocketCup Coffee successfully created a product that blends innovation, quality, and school pride. The partnership represents how licensed university products can extend beyond mere merchandise to become meaningful connections between institutions, their communities, and corporate partners who share similar values.
The 'Cuse® Coffee is available in 12-ounce bags in both whole bean and ground formats, catering to different consumer preferences. As a limited release product, availability is constrained, though customers can guarantee ongoing access through subscription options. This launch demonstrates how specialty coffee companies are increasingly partnering with educational institutions to create products that resonate with specific communities while supporting broader social initiatives.
