Alex Manella Honored with Credit Union Times 2025 Luminaries Award for Industry Contributions
TL;DR
Alex Manella's award from Michael Walters Advertising provides competitive advantage by showcasing proven expertise in driving record growth for credit union clients.
The Luminaries Award selection process evaluates goal achievement, impact, modernization efforts, and ethical standards through a panel of esteemed industry judges.
This recognition highlights work that promotes financial well-being and independence through cooperative principles of people helping people worldwide.
Creative Director Alex Manella won for campaigns like America Saves Week and ICU Day that connect brand values to community impact.
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Alex Manella, Creative Director at Michael Walters Advertising, has been selected for the Credit Union Times 2025 Luminaries Awards, recognizing top professionals and organizations transforming the cooperative financial services industry. The award highlights individuals and entities that have significantly improved the not-for-profit financial cooperative landscape by setting higher standards and inspiring industry-wide progress.
The Luminaries Awards celebrate those driving positive change within the credit union sphere, with selections made by a panel of judges evaluating goal achievement, work impact, dedication to modernization and humanization, and commitment to ethical standards and service excellence. Michael Ogden, Editor-in-Chief of CU Times, emphasized the importance of recognizing innovative approaches to solving financial issues for members and enhancing community well-being nationwide.
Manella expressed honor in contributing to the credit union mission, highlighting collaborative efforts to align client values with brand strategies for record growth. Key initiatives close to Manella include work for America Saves Week, Military Saves Month, CCUA (Cooperative Credit Union Association), and International Credit Union Day, all grounded in the principle of people helping people to promote financial independence globally.
Michael Walters Advertising, a full-service agency, partners with leading brands such as the Chicago Cubs, Morton's The Steakhouse, and Blue Cross Blue Shield of Montana, specializing in marketing strategy, brand development, digital marketing, and media planning. Their work supports higher education and financial industry leaders, further detailed at www.mwachicago.com.
This recognition underscores the critical role of creative leadership in advancing financial cooperatives, potentially influencing broader industry trends toward ethical, member-focused services and community impact.
Curated from 24-7 Press Release
