Surcheros, a community favorite known for bold flavors and Southern hospitality, is inviting guests to celebrate National Queso Day on September 20. Rewards members will receive a free regular queso with the purchase of any full-size entrée at participating locations, providing an opportunity to experience one of the restaurant's most popular menu items.
Luke Christian, Founder and CEO of Surcheros, emphasized the significance of queso to the brand's identity, stating that it represents a defining part of the Surcheros experience that keeps guests returning. The promotion aims to celebrate this fan favorite while welcoming new customers to discover what makes the establishment unique.
The free queso offer complements Surcheros' freshly prepared menu items, including grilled burritos, bowls, tacos, quesadillas, nachos, and salads. All entrées are made to order and can be customized with premium meats such as grilled chicken, ground beef, carnitas, or steak for an additional charge, along with various fresh toppings and signature sauces.
Guests can join the rewards program at no cost through the Surcheros app, available on App Store or Google Play, earning points with every order that can be redeemed during future visits. For more information about Surcheros, including locations and menu details, visit www.surcheros.com.
This promotion reflects Surcheros' growing momentum in the competitive fast-casual dining sector, having recently earned recognition on Fast Casual's Top 100 Movers & Shakers list and Nation's Restaurant News' 100 Under 100 ranking in 2025. The initiative not only rewards loyal customers but also demonstrates effective marketing strategies that could influence industry trends regarding customer engagement and promotional events.
