A2Z Cust2Mate Solutions Secures Retail Media Monetization Rights with Yochananof Supermarket Chain
TL;DR
A2Z gains exclusive rights to monetize retail media and data from Yochananof's smart carts, creating new revenue streams in the $170 billion retail media market.
A2Z pays Yochananof fixed fees per thousand impressions on smart carts generating over 25,000 monthly impressions, enabling data analytics and advertising monetization.
This partnership enhances in-store shopping with personalized experiences while supporting retailers through data-driven insights that improve customer satisfaction and loyalty.
Smart carts transform grocery shopping with AI-driven recommendations and seamless payments, generating valuable data while eliminating checkout lines for shoppers.
Found this article helpful?
Share it with your network and spread the knowledge!
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has entered into a significant agreement that grants the company rights to monetize all retail media, data, and other digital assets generated by its Cust2Mate 3.0 smart shopping carts deployed at Yochananof, Israel's premier supermarket chain. This arrangement represents a strategic move into the rapidly expanding retail media and data monetization sectors.
Based on historical usage data, each smart cart can generate more than 25,000 impressions per month, providing substantial advertising inventory. Under the agreement, A2Z will pay Yochananof a fixed sum for advertisements sold on a cost per thousand impressions basis, creating a predictable revenue-sharing model for both parties.
The agreement establishes multiple new revenue streams through advertising sales, consumer data analytics services, and the development of a smart cart marketplace. This positions A2Z to capture value in the global retail media segment, which is valued at $170 billion, and the retail data monetization platform market, projected to reach $20.3 billion by 2033 according to industry forecasts available at https://www.cust2mate.com.
A2Z Cust2Mate Solutions Corp. creates innovative solutions that bring innovation, ease, excitement, and value to retailers and shoppers. The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. These AI-driven smart carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences.
The Cust2Mate smart carts enable seamless in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts feature multiple layers of security for accurate recognition and transaction integrity, with modular, all-in-one detachable panels that transform legacy shopping cart fleets into intelligent platforms.
This agreement with Yochananof represents a significant milestone in the commercialization of smart retail technology, demonstrating how physical retail assets can generate digital revenue streams. The partnership showcases the potential for traditional supermarkets to leverage technology for additional income while enhancing the shopping experience through personalized engagement and convenience features that modern consumers increasingly expect.
Curated from InvestorBrandNetwork (IBN)
