HPRA Announces Finalists for 2025 ¡BRAVO! Awards Celebrating Excellence in Latino Storytelling

The Hispanic Public Relations Association (HPRA) has announced the complete list of finalists for the 2025 HPRA ¡BRAVO! Awards, with winners set to be revealed at the awards gala on November 13, 2025, at The Drake Hotel in Chicago. This year's program features over 40 submissions from agencies, brands, and nonprofit organizations nationwide, with 21 campaigns across 12 categories making the final cut. The categories include Digital or Media Platform PR Program, Film, Music & Entertainment, Influencer Engagement, Integrated Marketing Communications Campaigns, Internal Communications Programs, Lifestyle, Multicultural PR Program, New Product/Service Launch, Non-Profit Campaigns, Social Equity, Sports, and Agency of the Year.

HPRA President Sonia V. Diaz emphasized the significance of this recognition, stating that the work highlights why Latino storytelling is essential not only to the economy but to the nation's future. She noted that Latinos are currently the largest contributors to consumer spending, entrepreneurship, and the labor force, making it crucial to honor work that reflects their power, creativity, and impact. The awards program also introduces HPRA's inaugural leadership summit, a half-day event open to the public focused on cultural and industry trends, further amplifying the importance of these communications efforts.

Notable campaign finalists include BODEN Agency's work with McDonald's USA on uniting generations through the Grandma McFlurry, CCOMGROUP INC.'s partnership with Neutrogena on the Ultimate Flag Football Mini Camp and making SPF application habitual for Latinos, and Chemistry Cultura's launch of Ozama Rum and their work with LiS: Latinos in Sports™ to connect leagues and brands with Hispanic fans. Other finalists include d expósito & Partners' campaigns for McDonald's Premios Héroes and Tajin USA's Tajinization of America initiative, H+M Communications' efforts with Sony Pictures that contributed to the success of Bad Boys: Ride or Die, and The MRKT's multicultural PR campaign for Warner Bros.' Minecraft movie.

The awards will also honor Pioneer of the Year Karina Martinez, co-founder of https://drafted.agency, and DEI Champion of the Year Adrianne C. Smith, founder of https://cannescan.com, along with HPRA scholarship winners from several universities. Individual tickets for the gala are available for purchase at https://hprausa.org, with HPRA members receiving a discounted rate. The methodology for selection involved campaigns conducted between January 1, 2024, and March 31, 2025, with finalists chosen from submissions ranking in the top 75th percentile of their categories based on evaluation across twelve pillars including goals, strategy, creativity, and outcomes.

The implications of these awards extend beyond recognition, serving as a barometer for the evolving landscape of multicultural communications and the increasing importance of authentic Latino representation in marketing and public relations. As brands and organizations continue to recognize the economic power and cultural influence of Latino communities, initiatives like the ¡BRAVO! Awards highlight best practices and innovative approaches that resonate with this demographic while driving business results and social impact.