Cvent Wins Best Event Platform in 2025 Digiday Technology Awards

Cvent, a market-leading meetings, events and hospitality technology provider, has been named the winner in the Best Event Platform category in this year's Digiday Technology Awards. This recognition highlights the Company's role in advancing marketing performance through its innovative event marketing and management platform. Cvent's robust AI-driven attendee engagement tools, analytics solutions and deep industry intelligence enable marketing teams to derive greater value from their event programs.

The Digiday Technology Awards, a prestigious endorsement in the marketing technology space, celebrate innovative technology companies using AI and automation to deliver more personalized experiences, precise targeting, and measurable marketing performance across channels. This year, Cvent joined global brands including The Walt Disney Company, Grammarly, and Intuit Mailchimp as winners of these coveted awards. The expansion of this year's awards program to include the 'Best Event Platform' category underscores the growing importance of event technology to modern marketing tech stacks.

As organizations continue to prioritize face-to-face experiences to connect with their target audiences, they increasingly rely on technology platforms and integrated systems that elevate attendee engagement, enable smarter targeting to improve event ROI and advance marketing goals. In an era where marketing excellence is directly tied to the data, insights, and actions gleaned from each meeting or event, this accolade reflects Cvent's best-in-class approach to bringing event and marketing technology together to drive measurable results.

Cvent's nomination was anchored in a compelling case study featuring work with the University of Southern California (USC) that illustrates how strategic event technology can foster global engagement and measurable outcomes. Kate Hammitt, Vice President of Marketing at Cvent, stated that the recognition reflects their commitment to helping organizations embrace data-driven, AI-powered event-led-growth strategies that prioritize impact over impression.

The implications of this award extend beyond Cvent's achievement, signaling a broader industry shift toward integrated event technology solutions that combine artificial intelligence with marketing automation. For marketing professionals and event organizers, this development emphasizes the critical role of technology in creating meaningful connections and delivering measurable returns on event investments. The recognition validates the growing convergence of event management and marketing technology, highlighting how platforms like Cvent are essential for organizations seeking to build community, enhance ROI, and deliver tailored experiences at scale in today's competitive landscape. For more information about Cvent's comprehensive event marketing and management platform, visit https://www.cvent.com.