Naples Soap Company Appoints Experienced Beauty Industry Executive Carolyn Thielman as Fractional CFO

Naples Soap Company, Inc. (OTCQB: NASO), a national omni-channel retailer specializing in clean beauty skin, hair, and wellness products, has announced the appointment of Carolyn Thielman, CPA, as fractional Chief Financial Officer. Thielman brings more than 15 years of financial leadership experience from her tenure at Estée Lauder, along with expertise in scaling beauty and wellness brands, positioning her to significantly impact the company's financial direction and growth trajectory.

In her new role, Thielman will oversee critical financial functions including financial planning, capital allocation, and cash flow management. Her appointment comes at a strategic time for the company as it seeks to expand its market presence and optimize operations across multiple channels. Thielman's background in the beauty industry, particularly with a major global player like Estée Lauder, provides valuable insights that could enhance Naples Soap Company's competitive positioning and operational efficiency.

Thielman succeeds longtime CFO Jim Milner, CPA, who is retiring after 12 years of service but will continue to serve on the Company's Board of Directors. This transition ensures continuity in financial leadership while bringing fresh perspective from an executive with proven experience in scaling similar businesses. The appointment signals the company's commitment to strengthening its financial management as it pursues growth initiatives across retail, wholesale, and e-commerce channels.

The implications of this executive appointment extend beyond internal operations. For investors and industry observers, the hiring of a fractional CFO with substantial beauty industry experience suggests Naples Soap Company is positioning itself for accelerated growth and potentially increased market share. The company operates 13 retail locations in Florida and sells products online at https://www.naplessoap.com, while also distributing through over 400 boutiques, spas, and retail stores nationwide via its wholesale division.

Founded in 2009, Naples Soap Company specializes in more than 600 premium skin and hair care products made without harsh chemical additives, focusing on natural, nourishing ingredients. The company has built a loyal customer base that values its commitment to sustainability, wellness, and trusted bath and body products. Thielman's appointment could enhance the company's ability to capitalize on the growing consumer demand for clean beauty products while maintaining financial discipline during expansion phases.

For the broader beauty and wellness industry, this move represents the continuing trend of established beauty executives bringing their expertise to growing clean beauty brands. The financial leadership transition may influence how similar companies approach executive appointments, particularly in the fractional CFO model that provides specialized expertise without the full-time commitment. The company's products and information are available through their official website at https://www.naplessoap.com/.