TenCate Launches National Campaign for Pivot Performance Turf with Hands-On Field Demonstrations
TL;DR
TenCate's Pivot Performance Turf gives sports facilities a competitive edge by attracting more teams with its natural grass-like play and superior durability.
Pivot Turf uses biometric sensors to validate performance data, requires no infill, has a 12-year warranty, and is recyclable with a 50% longer lifespan.
Pivot Turf creates safer, more sustainable playing fields by eliminating harmful materials and reducing plastic waste by up to 99% for communities.
TenCate's interactive Field Days let athletes experience turf that plays like real grass while sensors track every pivot and turn in real-time.
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TenCate has initiated a national campaign to showcase its Pivot Performance Turf system through hands-on field events and digital educational resources. The centerpiece of this initiative is the "Pivot Field Days," where athletic directors, coaches, athletes, architects, and municipal decision-makers can experience the turf firsthand at local sports fields transformed into interactive testing grounds.
The campaign aims to demonstrate how Pivot replicates the feel and performance of natural grass while eliminating traditional synthetic turf drawbacks. At recent events, including one at 3&2 Baseball Club in Lenexa, Kansas, participants witnessed real-time biometric sensor data confirming the turf's grass-like performance. Dr. Colin Young, Global Director of R&D at TenCate, emphasized that seeing and experiencing the performance firsthand provides invaluable insight for decision-makers.
Charlie Beets, League and Tournament Director of 3&2 Baseball Club, reported that the Pivot turf has been "a gamechanger" for their complex, maintaining its appearance after a year of heavy use while serving over 6,000 program participants and hosting more than 3,000 tournament teams annually. The turf has become a significant differentiator in attracting regional teams.
The campaign extends beyond physical demonstrations to include comprehensive digital resources through the expanded Playing for Keeps website, which serves as a central hub for coaches, athletic directors, and municipal planners. The site features comparative data with conventional turf, product specifications, warranty details, case studies, and testimonials from athletes and coaches who have competed on Pivot fields.
Pivot Performance Turf represents years of research and development from TenCate's Center for Turf Innovation, featuring several technological advancements. The system requires no performance infill, reducing plastic shedding by up to 99% and eliminating black rubber pellets. It offers up to 50% longer lifespan than conventional turf systems, higher fiber density for a more natural grass-like surface, and meets stringent safety standards with zero detectable PAHs or lead, complying with California Proposition 65 requirements and FIFA, NCAA, and NFL testing criteria.
Joe Fields, President and CEO of TenCate Americas, stated that Pivot provides athletes with desired performance while giving sports facilities the reliability they need. The campaign ensures that coaches, players, and communities understand the possibilities when combining grass-like playability with the durability, reliability, and recyclability of advanced synthetic turf. The product is backed by an industry-first 12-year warranty and is regionally recyclable at the end of its lifespan, addressing growing environmental concerns in the sports facility industry.
Curated from citybiz
