SEGG Media Corporation Secures NFL Team Yearbook Advertising Across 25 Stadiums for 2025/26 Season

SEGG Media Corporation (NASDAQ: SEGG, LTRYW), a global sports, entertainment and gaming conglomerate, has announced the acquisition of premium full-page advertisements in NFL Team Yearbooks for the upcoming 2025/26 season. The strategic placements ensure SEGG Media's presence across 25 of the league's 30 stadiums, featuring innovative QR code integration that directly connects fans to the company's digital platforms, Lottery.com and Sports.com.

The advertising campaign includes prominent placement in the yearbooks of high-profile teams such as the Super Bowl LIX champion Philadelphia Eagles, runner-up Kansas City Chiefs, and both teams featured in the Thursday Night Football matchup between the Buffalo Bills and Miami Dolphins. This comprehensive coverage demonstrates SEGG Media's commitment to reaching football fans across multiple markets and leveraging major sporting events for maximum brand exposure.

Matthew McGahan, Chairman, President and CEO of SEGG Media, emphasized that this campaign represents a strategic move to build global brand recognition across sports, entertainment and gaming sectors. The integration of QR technology bridges in-stadium engagement with SEGG Media's online platforms, creating a seamless connection between physical and digital fan experiences. This approach aligns with the company's focus on immersive fan engagement and AI-driven live experiences that redefine how audiences interact with content.

The implications of this advertising initiative extend beyond immediate brand exposure. By securing placements in 25 NFL stadium yearbooks, SEGG Media gains access to millions of football fans who purchase these publications as souvenirs and collectibles throughout the season. The QR code integration provides measurable engagement metrics and direct pathways to SEGG Media's gaming and sports platforms, potentially driving user acquisition and revenue growth. This move also positions SEGG Media alongside other major brands that utilize NFL partnerships for marketing purposes, enhancing the company's credibility in the competitive sports and entertainment landscape.

For the sports marketing industry, SEGG Media's campaign demonstrates the evolving nature of stadium advertising, where traditional print media integrates with digital technology to create interactive experiences. The use of QR codes in yearbook advertisements represents an innovative approach to connecting offline and online engagement, potentially setting a new standard for how sports franchises and their partners leverage print materials for digital conversion. This strategy could influence how other companies approach stadium advertising and fan engagement in the future, particularly as sports organizations seek to enhance the value of their physical assets through digital integration.