ONAR Holding Corporation to Acquire Digital Marketing Agency JUICE in Strategic Expansion Move
TL;DR
ONAR's acquisition of JUICE more than doubles Storia's revenue and integrates proprietary AI software, creating a significant competitive advantage in marketing technology.
ONAR acquires JUICE through subsidiary Storia in a cash and stock transaction, integrating their AI-powered Sour Grapes software into ONAR Labs for enhanced capabilities.
This acquisition strengthens AI-driven marketing services, helping businesses achieve measurable growth and better connect with their audiences through advanced technology.
JUICE has worked with major brands like Barstool Sports and L'Oréal, bringing impressive client experience and award-winning digital marketing expertise to ONAR.
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ONAR Holding Corporation (OTCQB: ONAR), a marketing technology company and network of marketing agencies, has signed a definitive agreement to acquire 100% of digital marketing agency JUICE through its subsidiary Storia in a cash and stock transaction. The acquisition represents a significant strategic move that is expected to substantially enhance ONAR's market position and technological capabilities.
JUICE, founded in 2017, brings an impressive portfolio of certifications and partnerships with major technology platforms including Meta, Google, TikTok, Klaviyo and Shopify. The agency has established itself as an award-winning digital marketing firm with a client roster that includes prominent names such as Barstool Sports, Paris Hilton, L'Oréal, Ramp and Diesel. This acquisition will integrate JUICE's extensive client relationships and industry expertise into ONAR's growing network of specialized marketing agencies.
The transaction is projected to more than double Storia's revenue while enhancing overall profitability for the ONAR platform. A key component of the acquisition involves integrating JUICE's proprietary AI-powered software, Sour Grapes, into ONAR Labs—the company's technology incubator focused on deepening AI capabilities. This integration is expected to strengthen ONAR's position as a marketing technology innovator while expanding its service offerings to mid-market and growth-stage companies.
Key JUICE executives, including co-founders Michael Lisovetsky and Troy Osinoff along with COO David Khandrius, will support the transition process, with Osinoff joining ONAR's leadership team. This retention of experienced leadership ensures continuity of service for existing JUICE clients while facilitating smooth integration into the ONAR ecosystem. The combination of talent and technology positions ONAR to deliver more comprehensive marketing solutions through an integrated, AI-driven approach.
For investors and industry observers, this acquisition demonstrates ONAR's active growth strategy through strategic acquisitions that expand its agency network and technological capabilities. The latest news and updates relating to ONAR are available in the company's newsroom at https://ibn.fm/ONAR. The transaction underscores the ongoing consolidation trend in the marketing technology sector, where companies are seeking to combine specialized expertise with scalable technology platforms to serve evolving client needs in digital marketing and performance advertising.
Curated from InvestorBrandNetwork (IBN)
