Bad Ass Coffee of Hawaii Expands to New Jersey with Madison Location Opening September 30

Bad Ass Coffee of Hawaii will open its newest franchise location in Madison, New Jersey on September 30th, bringing premium Hawaiian coffees and island-inspired offerings to the community. The father-son team of Jim and Tyler Bowman, both New Jersey natives, are leading the expansion with plans to open at least six additional locations across the state following the Madison debut.

The new cafe at 14 Lincoln Place will feature handcrafted coffees, branded merchandise, and a food menu with Hawaiian influences. Tyler Bowman brings nearly two decades of entertainment and hospitality experience to the venture, while his father Jim returns to franchising after previously owning and selling several technology companies and a 7-Eleven franchise in the 1980s. Their multi-unit agreement represents significant growth potential for the Hawaiian coffee brand in the Northeast market.

This expansion aligns with Bad Ass Coffee of Hawaii's aggressive national growth strategy, which includes opening multiple new locations over the next five years with territories available nationwide. The brand, founded on the Big Island of Hawaii in 1989, currently operates nearly 40 U.S. franchise locations with plans for 14 additional stores by the end of 2025 and another 63 shops in development.

The Madison location's position in the center of the transportation hub makes it strategically positioned to serve commuters and local residents alike. Scott Snyder, CEO of Bad Ass Coffee of Hawaii, emphasized the significance of this expansion, stating the company is fortunate to have experienced franchise partners to bring the premium Hawaiian coffee experience to New Jersey.

Beyond coffee service, the Madison cafe will function as a community gathering space, reflecting the brand's commitment to strong community connections. The full menu includes popular blended drinks, signature lattes, cold brews, teas, and innovative foods with Hawaiian influences. Customers can purchase Hawaiian blends and single-origin coffee beans, including 100% Kona, single-serve pods, and flavored coffee, along with branded merchandise.

The brand's name originates from Hawaiian coffee history, paying tribute to the donkeys that carried coffee beans down the steep mountains of the Big Island. These hard-working animals were called the Bad Ass Ones due to their strong, stubborn nature in transporting their valuable cargo. This legacy continues through the company's uncompromising approach to sourcing, roasting, and serving quality Hawaiian coffee.

Following the September 30th opening, the Madison location will host a two-day grand opening celebration featuring giveaways, games, and coffee sampling. The event will include a giveback initiative with a charity partner. The cafe will operate daily from 6 a.m. to 6 p.m., offering customers the opportunity to join the 'Ohana Rewards loyalty program, which provides $5 off and 89 Lei points after the first purchase as a member.