GameSquare Holdings Named Agency of Record for World of Dance

GameSquare Holdings, Inc. has been named the agency of record for World of Dance, establishing an exclusive partnership that will shape the future of the dance entertainment platform's commercial strategy. The agreement designates GameSquare as the exclusive sales and strategy partner responsible for leading commercial efforts across World of Dance's global portfolio and intellectual property. This partnership represents a significant alignment between two entities with substantial influence in youth culture and entertainment.

The collaboration includes GameSquare's production of the World of Dance Summit scheduled for July 2026 at the Anaheim Convention Center. World of Dance stands as a cultural icon and the most recognized brand in competitive dance, boasting a digital community of more than 32 million followers and an annual reach exceeding 100 million viewers through live events, digital content, and syndication. The platform's core audience spans ages 13 to 34, positioning it at the intersection of youth culture, music, fashion, and movement united by dance.

Justin Kenna, CEO of GameSquare, emphasized the strategic importance of this partnership, stating that combining GameSquare's expertise in large-scale event production and culture-driven brand partnerships with World of Dance's worldwide reach will deliver an elevated Summit experience and unlock new opportunities for creators, performers, and partners globally. The partnership is structured to support World of Dance's growth initiatives by creating new avenues for brands and creators to engage with young and diverse audiences.

David Gonzalez, President and Founder of World of Dance, noted that the partnership with GameSquare Holdings ushers in a new chapter for 2026 and beyond, with GameSquare's proven success in activating gaming culture now powering growth and innovation across the World of Dance global ecosystem. Larry Peters, Chief Revenue Officer of World of Dance, added that GameSquare brings demonstrated ability to create innovative partnership solutions that resonate with today's youth-driven marketplace, amplifying World of Dance's capacity to deliver unique brand integrations and expand reach across live events and digital platforms.

The strategic alliance underscores a shared commitment to elevating culture, empowering creators, and building passionate global communities through storytelling, technology, and live experiences. For more information about GameSquare's services and capabilities, visit https://www.gamesquare.com. This partnership represents a significant development in the entertainment and media landscape, potentially setting new standards for how cultural platforms leverage specialized agency expertise to expand their commercial footprint and audience engagement.