BIKE24 Raises Financial Guidance Following Strong Performance and Strategic Optimizations

BIKE24 has demonstrated continued profitable growth in the current fiscal year, with both third quarter performance and current sales figures showing increased momentum despite challenging market conditions. The company's strategic focus on optimizing product assortment and availability has yielded significant results, prompting an upward revision of financial guidance for the full year 2025.

Chief Executive Officer Andres Martin-Birner attributed the company's strong performance to deliberate portfolio optimization efforts. "Our strategy of specifically optimizing the depth and extent of our product portfolio and adapting it to market developments has clearly paid off," Martin-Birner stated. "Today, our customers can find the right product more quickly - with fair prices and reliable delivery availability." This customer-centric approach has proven effective in driving sales growth while maintaining competitive positioning in the market.

The company now expects full-year 2025 revenue to range between EUR 278 million and EUR 288 million, representing a substantial increase from previous guidance of EUR 248 million to EUR 261 million. Similarly, adjusted EBITDA projections have been raised to approximately EUR 12.5 million to EUR 13.5 million, compared to the previous range of EUR 7.0 million to EUR 12.1 million. These revised figures reflect not only sales growth but also improved operational efficiency and leaner organizational structures contributing to enhanced earnings performance.

BIKE24 plans to continue its growth trajectory by expanding initiatives already underway, including further product portfolio optimizations and closer integration of purchasing, logistics, and process management functions. These measures are designed to increase product availability while sustainably optimizing the company's cost structure. The company will publish comprehensive third quarter 2025 results on November 12, 2025, providing detailed insights into its performance and strategic direction.

As one of continental Europe's leading e-commerce bike platforms, BIKE24 serves the growing community of bicycle enthusiasts through its focus on premium products and green mobility. The company operates through multiple localized online shops across Europe, including Germany (https://www.bike24.de), Austria (https://www.bike24.at), Spain (https://www.bike24.es), France (https://www.bike24.fr), Italy (https://www.bike24.it), the Netherlands (https://www.bike24.nl), Luxembourg (https://www.bike24.lu), Belgium (https://www.bike24.be), Poland (https://www.bike24.pl), and Finland (https://www.bike24.fi), with an international shop (https://www.bike24.com) serving customers worldwide.

The upward revision of financial guidance signals BIKE24's successful navigation of market challenges through strategic portfolio management and operational improvements. This performance demonstrates how e-commerce platforms in specialized retail segments can achieve growth through targeted assortment optimization and enhanced customer experience, potentially setting benchmarks for similar businesses in the cycling and specialty retail industries. The company's focus on reliable delivery availability and fair pricing positions it well to capitalize on the continued growth of cycling as both a recreational activity and sustainable transportation solution across European markets.