naoo AG Adopts IFRS Reporting Standards and Advances ERP Integration Following Kingfluencers Acquisition

naoo AG has initiated the transition of its consolidated financial reporting to International Financial Reporting Standards (IFRS), marking a significant step in aligning with international capital markets. The adoption of IFRS will enhance global comparability and increase transparency for the international investment community, strengthening the company's position among listed peers. The Group will issue its first consolidated IFRS financial statements with the 2025 Annual Report, which will include further details on the transition process and its implications for financial reporting.

CFO Kevin Dragon emphasized that the transition to IFRS represents a key pillar of naoo AG's international growth strategy, reinforcing the company's commitment to global transparency. This strategic move, combined with ongoing integration of Group-wide systems, establishes a strong foundation for scalable value creation. The adoption of internationally recognized accounting standards positions naoo AG to better communicate its financial performance to global investors and analysts while improving benchmarking capabilities against other international companies.

Concurrently, the company has commenced the integration of recently acquired Kingfluencers AG onto its unified ERP platform. This system integration eliminates redundant processes and provides consolidated data across the organization, representing a critical step in capturing operational synergies from the acquisition. The streamlined platform will enhance efficiency in key functional areas including finance, human resources, and sales operations, creating a more cohesive operational structure across the expanded organization.

Kingfluencers operates as Switzerland's leading agency for influencer and social media marketing, having established itself as a key partner for brands seeking authentic and impactful digital campaigns since its founding in 2016. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling across all relevant channels including Instagram, TikTok, YouTube, B2B influencer marketing, and employee advocacy.

The dual initiatives of IFRS adoption and ERP integration demonstrate naoo AG's strategic focus on building infrastructure capable of supporting continued international expansion. The transition to IFRS particularly benefits investors by providing financial statements that are more easily comparable with other globally listed companies, potentially increasing the company's attractiveness to international institutional investors. Meanwhile, the ERP harmonization supports operational scalability and cost efficiency, essential elements for managing growth in the competitive social media and digital marketing landscape.

These developments come as naoo AG continues to operate its next-generation social media platform that connects people based on their interests and preferences. The platform offers a unique user experience through gamification and personalized content, with an innovative points and rewards system that encourages user engagement. Business customers can create customized offers tailored to users' individual needs and motivate them to visit business locations using naoo points, which can be redeemed for various rewards. Further information about the company's operations and strategic direction is available at https://www.naoo.com.