California Tortilla Revives Pop-Tart Day Tradition for 30th Anniversary Celebration

California Tortilla is reviving one of its most beloved promotions as part of the company's 30th anniversary celebrations. The National Pop-Tart Day event returns on Wednesday, November 12, when every purchase at participating California Tortilla locations will include a complimentary Pop-Tart. This nostalgic promotion, first launched in 1996, provides longtime customers with a sweet reminder of past celebrations while adding an extra layer of excitement to the anniversary festivities.

The promotion includes an interactive digital component that enhances the customer experience. Each Pop-Tart distributed during the event comes with a sticker featuring a QR code that allows guests to play a digital scratch-off game for various prizes. The top winner in this promotional game will receive free burritos for an entire year, creating significant value for loyal customers. This combination of physical treat and digital engagement represents a modern approach to traditional restaurant promotions.

Keith Goldman, President & CEO of California Tortilla, expressed enthusiasm about reviving this fan-favorite tradition. The company recognizes that customers have enjoyed celebrating National Pop-Tart Day with the restaurant chain over the years and sees this as an ideal way to blend nostalgia with contemporary dining experiences. The promotion creates a unique intersection between Mexican fast-casual dining and classic American snack foods, generating memorable moments for customers.

Participating in the Pop-Tart Day celebration requires minimal effort from customers. Visitors simply need to visit a participating California Tortilla location on November 12 and place any order from the menu, which includes burritos, tacos, bowls, salads, and other California-style Mexican offerings. Customers will receive their choice of either frosted strawberry or frosted brown sugar Pop-Tart, with a limit of one per customer to ensure broad participation.

For customers seeking additional benefits beyond the Pop-Tart promotion, California Tortilla offers the Burrito Elito loyalty program. Customers can join by downloading the California Tortilla app through the App Store and Google Play or by signing up in-store and completing registration online at https://CaliforniaTortilla.com. Program members earn points for every dollar spent, receive exclusive freebies, and stay informed about the latest news and special offers from the restaurant chain.

This promotion represents more than just a free snack giveaway—it demonstrates how established restaurant chains can leverage nostalgia and interactive elements to strengthen customer relationships during milestone celebrations. The combination of a physical product with digital gaming elements reflects current trends in restaurant marketing while maintaining the personal touch that has characterized California Tortilla's approach since its founding in 1995. The company has earned numerous industry accolades, including recognition from FastCasual.com's "Top 100 Movers & Shakers" and multiple Washingtonian magazine awards, establishing its credibility in the competitive fast-casual dining segment.