Milevista Partners with Operation Smile to Raise $6.7 Million for Cleft Surgery Access by 2027

Milevista, a Culver City-based experiential marketing agency, has announced a strategic partnership with global medical nonprofit Operation Smile to support surgical care, comprehensive cleft treatment, and family-focused programs. The collaboration establishes an ambitious fundraising target of $6.7 million by December 31, 2027, representing a significant commitment to expanding access to essential medical services for children born with cleft conditions.

The partnership leverages Milevista's expertise in team-based, high-impact in-person activations and live pop-up events to increase awareness and raise funds across markets throughout the United States. These experiential marketing efforts will include a series of live events designed to educate communities about Operation Smile's mission while generating sustained donor support for the organization's medical programs. Milevista's leadership emphasized that their agency's focus on real human connections aligns naturally with Operation Smile's patient-centered approach to care.

Operation Smile brings decades of experience delivering cleft lip and palate surgeries and long-term comprehensive care to the partnership. The international nonprofit's model combines safe surgery with multidisciplinary care and community education, creating sustainable impact in regions where access to specialized medical services remains limited. The organization has partnered with hospitals, medical volunteers, and local communities for more than four decades to deliver surgical treatment and ongoing support to patients born with cleft conditions.

The strategic combination of Operation Smile's medical expertise and Milevista's measurable, in-person reach and real-time campaign optimization capabilities aims to accelerate donor response and increase the number of children receiving corrective surgery and follow-up services over the next two years. This partnership represents a innovative approach to nonprofit fundraising that moves beyond traditional donation models to create immersive experiences that connect potential supporters directly with the impact of their contributions.

A short film documenting the early stages of this initiative and patient impact is available at https://www.youtube.com. The visual documentation provides insight into the transformative power of cleft surgery and comprehensive care, showing how these medical interventions enable children to smile for the first time while improving their ability to eat, breathe, and speak normally.

The $6.7 million fundraising goal represents one of the larger corporate-nonprofit partnerships in the global health sector and demonstrates how experiential marketing strategies can be effectively deployed for social impact. By combining Milevista's expertise in creating immersive, results-driven campaigns with Operation Smile's established medical programs, the partnership aims to not only meet its financial targets but also build lasting awareness about the importance of accessible surgical care for children worldwide.