Jeep Wrangler Named 2026 Adventure Vehicle of the Year by Hispanic Motor Press

The Jeep Wrangler has been named the winner of the prestigious 2026 Adventure Vehicle of the Year Award by Hispanic Motor Press, reinforcing the legendary 4×4's position as the top choice for Hispanic families seeking authentic outdoor experiences. The announcement was made at the MOPAR stage during the SEMA Show, the world's premier automotive specialty products event, recognizing the Wrangler's unique combination of off-road capability, advanced hybrid technology, and customization potential.

With Hispanic consumers now representing one in four new vehicle purchases in the United States and wielding over $3.4 trillion in purchasing power, the HMP Awards serve as a critical guide for families navigating an increasingly complex automotive marketplace. The organization's independent jury panel of distinguished automotive journalists and industry influencers evaluated more than a dozen adventure-capable vehicles throughout 2025 before selecting the Wrangler as the clear winner.

Ricardo Rodriguez-Long, President and Founder of Hispanic Motor Press, emphasized the Wrangler's comprehensive appeal, stating that in addition to providing excellent 4×4 capabilities, the Jeep Wrangler is also one of the best hybrids in the market. He noted the vehicle's unmatched popularity and engineering that keeps pace with the latest technology, making it a leader in the segment and the perfect vehicle for Hispanic families who value outdoor exploration, recreation, and the freedom of the open road.

The Jeep Wrangler 4xe represents a significant advancement in adventure vehicle technology, combining the model's legendary Trail Rated capability with advanced plug-in hybrid electric vehicle powertrain technology. This innovation delivers an impressive EPA-estimated 21 miles of all-electric range for daily commuting while maintaining the full off-road prowess that has made the Wrangler an icon for over eight decades.

Gil Silva, HMP juror and automotive expert, highlighted the vehicle's technological progression, noting that it's not just an iconic vehicle but continues to advance current technologies like the 4xe system to stay on top of the category. The Wrangler demonstrates that sustainability and serious off-road capability can coexist effectively.

Aamir Ahmed, Head of Off-Road and EV for Jeep Brand North America, expressed honor at receiving the Best Adventure Vehicle award from the Hispanic Motor Press Association, calling it further affirmation that the Jeep Wrangler remains a global icon that resonates with consumers. He emphasized the vehicle's delivery of an unparalleled blend of legendary off-road capability, iconic design, open-air freedom, advanced powertrain options, refined interior craftsmanship, and cutting-edge safety and technology features.

The significance of this award is amplified by the growing influence of Hispanic automotive consumers, who purchased 2.3 million new vehicles in 2024, representing 25% of all U.S. auto sales. Hispanic household vehicle ownership has grown 34% over the past decade, with 68% of Hispanic car buyers prioritizing vehicles that support outdoor recreation and family activities. Adventure and SUV segments account for 62% of Hispanic new vehicle purchases, and Hispanic buyers are 40% more likely to research environmental credentials before purchase.

The Hispanic Motor Press Awards represent the premier U.S. automotive recognition program specifically designed to guide Hispanic consumers toward vehicles that best meet their family needs and lifestyle aspirations. The awards evaluate vehicles across multiple categories based on innovation, design, safety, technology, value, and real-world utility. For more information about the Hispanic Motor Press Awards, visit https://HispanicMotorPress.org.

The 2026 Adventure Vehicle of the Year category finalists included the Jeep Wrangler as winner, along with the Ford Ranger Raptor and Toyota 4Runner. The independent HMP jury panel assessed each finalist through comprehensive testing protocols, evaluating off-road capability, on-road comfort, safety systems, technology integration, fuel efficiency, customization potential, and total ownership costs.