iPR Software Acquires Remaining Minority Shares from Founder Eric Schwartzman
TL;DR
iPR Software's AI-driven PR tools give companies a competitive edge by enabling direct audience communication and delivering measurable ROI for marketing investments.
iPR Software's SaaS platform uses AI and machine learning to automate PR workflows, manage digital content, and provide real-time analytics through a proprietary CMS system.
iPR Software empowers organizations to communicate directly with their audiences, democratizing information sharing and enhancing transparency in public communications.
Eric Schwartzman founded iPR Software after spotting the shift from media-controlled messaging to direct organizational communication, pioneering digital PR transformation.
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iPR Software, Inc., a Software as a Service company specializing in AI-driven digital solutions for PR and marketing professionals, has acquired the remaining minority interest from founder Eric Schwartzman. The transaction represents a significant milestone in the company's evolution and ownership structure.
J.D. Bowles, President and CEO of iPR Software, expressed gratitude for Schwartzman's contributions, stating that Schwartzman had been an industry champion who served many roles throughout the digital media transformation. The company acknowledged Schwartzman's vision in founding the organization that has become a leader in digital PR solutions.
Schwartzman reflected on his early recognition of industry shifts that led to the creation of iPR Software. He noted that when he founded the company, media organizations controlled the message, but today organizations speak for themselves directly to their audiences. iPR Software played a pivotal role in enabling this fundamental shift in communication dynamics.
The company provides comprehensive digital and web solutions for an impressive roster of global clients including NVIDIA, Dunkin', Xerox, the American Heart Association, and UCLA. Their service portfolio encompasses websites, digital asset managers, online newsrooms, blogs, and customized applications, all powered by AI-focused tools designed to deliver dynamic digital experiences and long-term return on investment.
iPR Software operates as a Software as a Service company that integrates advanced AI technologies to help organizations of all sizes efficiently publish, share, and manage digital content. Their proprietary CMS platform streamlines the entire PR and marketing workflow across multiple applications, from content creation and distribution to media outreach and performance analytics.
The company leverages machine learning and natural language processing to enable real-time performance analysis, personalized communications at scale, and automation of routine tasks. This technological approach represents a smarter, faster method for managing PR and marketing in today's digital-first environment. Backed by 24/7/365 technical support, iPR Software's personalized approach has been serving clients for nearly two decades.
This ownership transition comes at a time when AI-driven solutions are becoming increasingly critical for PR and marketing professionals seeking to maintain competitive advantage. The completion of this acquisition solidifies the current leadership's control over the company's strategic direction while acknowledging the foundational contributions of its visionary founder.
Curated from NewMediaWire
