New Book 'Neurogiving' Bridges Neuroscience and Fundraising, Premieres at #11 on Amazon Business List

The upcoming book "Neurogiving: The Science of Donor Decision-Making" by Cherian Koshy has generated significant early interest, premiering at #11 on Amazon's list of business and finance books nearly a month before its official December 9, 2025 release through Wiley publishing. This early ranking, based on presale numbers, indicates strong market anticipation for a work that bridges neuroscience, behavioral economics, and storytelling to revolutionize fundraising practices.

Koshy, a fundraising and behavioral science expert, expressed gratitude for the generous support the book has received, noting that it represents the culmination of two decades of experience in fundraising, leadership, and behavior science. The book's premise centers on revealing how the brain actually makes decisions about giving and how fundraisers can design donor experiences that feel human rather than transactional.

"Neurogiving" delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors through a revolutionary, science-backed approach to fundraising. The book integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research into a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. Readers will find illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts, along with accessible descriptions of why people give and why they might give repeatedly.

The book also explores the potential role for artificial intelligence and machine learning in donor engagement and personalization, positioning it at the intersection of traditional fundraising methods and emerging technologies. This makes "Neurogiving" particularly relevant for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention. The book also serves as an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers looking to enhance their effectiveness through evidence-based approaches.

Readers interested in the book can visit https://neurogivingbook.com to learn more about pre-order opportunities and exclusive bonuses. The early success of "Neurogiving" suggests a growing recognition within the philanthropic sector of the need for more sophisticated, scientifically-informed approaches to donor engagement that respect the complexity of human decision-making while maximizing the impact of charitable giving.