The Midwife in Vienna Expands U.S. Presence While Emphasizing Austrian Heritage and Sustainable Practices

The Midwife in Vienna, an Austrian wellness brand founded by practicing midwife Sarah Lares, is expanding its availability across the United States through platforms including OneLavi.com, with upcoming launches on Amazon.com and Walmart.com. This expansion coincides with the brand's emphasis on the heritage and sustainable craftsmanship that define its identity, blending nearly 20 years of hands-on birth and postpartum experience with the purity standards, traditions, and environmental values rooted in Austrian culture. The brand's philosophy asserts that caring for mothers and babies begins with respecting nature, reflected in every detail from ingredient sourcing to minimalist product formulation.

The brand's foundation is deeply connected to Vienna's midwifery tradition, where Lares began developing her formulations while practicing. Natural, minimally processed remedies remain central to postpartum care in this tradition, guiding the brand's principle that fewer ingredients are better. This philosophy is evident throughout the product line, which includes teas, bath blends, and baby skincare essentials. Lares stated that Vienna shaped her approach to caring for mothers, valuing honesty, simplicity, and natural solutions. This European-informed approach positions the brand uniquely in the U.S. market, where many parents seek cleaner, safer alternatives for early motherhood.

Every product is made using certified organic, food-grade ingredients sourced from Austrian and European farms known for regenerative cultivation practices, strict purity requirements, and responsible land stewardship. Herbal ingredients are selected for their established roles in postpartum recovery and infant wellness. Baby skincare products are intentionally unscented and free of synthetics, preservatives, and fillers, offering a level of purity rarely found in mainstream products. This dedication to ingredient integrity has become a hallmark of the brand and a key driver of its U.S. growth.

Sustainable craftsmanship is central to production, with all products crafted in Austria in small batches to ensure freshness, traceability, and the highest possible quality. This artisan-level approach allows the brand to avoid industrial shortcuts and remain true to its midwifery-led mission. Small-batch production enables precise ingredient control, reduced waste, a lower environmental footprint, and superior consistency. Packaging materials reflect the same ethos, utilizing recyclable or biodegradable options and minimalist design that avoids unnecessary printing, dyes, or plastics.

Austria's global recognition for strict organic standards, herbal medicine traditions, and environmental protections influences the brand's formulations and philosophy. Lares noted that in Austria, sustainability is a lived practice, not just a topic of discussion, and the products reflect respect for the body, nature, and future generations. The U.S. expansion is fueled by this authenticity and trust, as more American families search for transparent, high-quality maternal and baby care. The European-crafted formulations, organic purity, and midwife-guided approach have resonated with parents seeking trustworthy alternatives. Lares emphasized that parents everywhere want safe, authentic products they can trust, and the brand's mission is to deliver that level of care globally.