T-ROC Global Launches Automated Retail Solutions to Transform Product Access and Customer Experience

T-ROC Global, a leading provider of people and technology solutions for the global retail market, has launched Automated Retail Solutions, a turnkey service that integrates vending, self-service kiosks, and intelligent automation to provide consumers with products and services around the clock. This innovation marks the next evolution in frictionless retail by combining real-world product delivery with advanced automation, nationwide replenishment capabilities, and complete operational support.

The new service is led by Ben Wheeler, Director of Business Development for Automated Retail, a 25-year industry veteran and member of the Kiosk Hall of Fame. Under Wheeler's leadership, T-ROC has established the necessary infrastructure for large-scale deployment, including a nationwide replenishment network of over 2,000 field staff and 34 warehouses across the United States for coast-to-coast coverage. The company also provides full deploy-operate-maintain capabilities, break/fix support, and other turnkey tools and solutions.

"We are changing the industry by offering a truly turnkey operator solution, built on the foundation of having every piece in place anytime, anywhere," said Ben Wheeler. "Automated Retail Solutions is a scalable solution that delivers real ROI by putting products and services directly into the hands of consumers in ways traditional retail can't." Wheeler's vision is rooted in the principle that solutions which do not vend a product or deliver a 24/7 service are unlikely to scale effectively. Automated Retail Solutions addresses this by enabling brands to expand access to their products while enhancing speed, efficiency, and customer convenience.

Unlike traditional kiosk vendors, T-ROC Global's model emphasizes total ownership of the solution, with retailers only needing to supply the product while the company manages all other aspects. "Whether it's a kiosk, a smart vending machine, or a hybrid solution, our goal is to work directly with brands and retailers to build a program tailored to what they want to accomplish," added Brett Beveridge, CEO and Founder of T-ROC Global. "We're the deployer, the operator, and the long-term partner."

The implications of this announcement are significant for the retail industry, as it offers a scalable, efficient alternative to traditional retail models. By leveraging automation and a robust nationwide network, brands can reach consumers in non-traditional locations and at all hours, potentially increasing sales and customer satisfaction. This development could accelerate the shift toward frictionless shopping experiences, reducing reliance on physical stores and enhancing accessibility for consumers. For more information about T-ROC Global, visit https://www.trocglobal.com.