goGLOW Launches Whipped MOUSSE™ and SET IT™ Finishing Powder to Enhance Professional Sunless Tanning

goGLOW, a rapidly growing sunless tanning and skincare brand, has announced the launch of two proprietary products: the goGLOW Whipped MOUSSE™ and SET IT™ Finishing Powder. These products are crafted to extend, enhance, and elevate the results of professionally applied goGLOW services, reflecting the brand's focus on science-driven formulas, clean application methods, and confidence-building outcomes under the direction of Founder and CEO Melanie Richards.

The Whipped MOUSSE™ is a luxurious, airy formula engineered to complement the signature in-studio goGLOW tan, not replace it. It delivers a smooth, even application that nourishes the skin while adding depth, warmth, and longevity to a professional glow. Designed for clients seeking to extend results between appointments or amplify color before travel or events, it combines skin-forward actives for hydration and barrier support, even-tone technology for streak-free development, and a weightless whipped texture that blends effortlessly. Richards stated that this product addresses a real client need, providing a professional-grade option to maintain a natural, spot-free glow between visits. For more information on goGLOW's offerings, visit https://www.goglow.com.

SET IT™, debuting exclusively in goGLOW studios and online, is an ultra-fine finishing powder crafted to lock in a fresh spray tan or at-home application while supporting a comfortable, confident finish. Developed with a flashback-free formula, it absorbs excess oils, helps prevent product transfer onto clothing, and enhances the skin's soft-focus appearance. Richards emphasized that SET IT™ has become a non-negotiable step in the service protocol, elevating the overall experience by keeping tans pristine and clients comfortable.

Both products were intentionally created to support goGLOW's national franchise network and reinforce the in-studio service as the hero of the goGLOW ecosystem. They aim to increase client loyalty, encourage more frequent returns, and maintain the brand's standards of excellence. Richards added that these products strengthen the service model and protect the artistry of goGLOW Artists, with the goal of keeping clients obsessed with their results while providing franchise partners with tools that elevate rather than cannibalize their business. This launch underscores goGLOW's transformation from a one-person mobile service into a scaling national brand with over 20 locations open and more than 100 franchise territories sold, recognized for its skin-first philosophy and patent-protected technology.

The introduction of Whipped MOUSSE™ and SET IT™ Finishing Powder highlights goGLOW's ongoing innovation in the beauty industry, prioritizing skin health and natural radiance. These products offer practical solutions for maintaining professional tanning results, potentially influencing industry standards for at-home maintenance and post-treatment care. For clients, this means enhanced convenience and confidence in their sunless tanning experience, while for the broader market, it signals a shift toward integrated, science-backed products that complement professional services. The move may encourage other brands to develop similar supportive offerings, fostering a more holistic approach to beauty and skincare routines.