A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a global leader in smart retail technology, has announced strategic appointments to its sales leadership team, naming Kirk Morrison as Head of Sales for the Americas and Rodolphe d'Avezac as Head of Sales for Europe. These appointments are designed to strengthen the company's international commercial strategy as it scales its Smart Cart platform globally. Both Morrison and d'Avezac bring over twenty years of experience in retail, SaaS, and AI-powered technology markets, positioning them to drive regional sales growth and expand partnerships.
The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven carts personalize the shopping journey, enabling in-cart scanning and payment to bypass traditional checkout lines. Shoppers receive real-time customized offers and product recommendations, enhancing customer satisfaction and loyalty. For retailers, the technology streamlines operations and provides data-driven insights for merchandising optimization, supported by multiple layers of security for transaction integrity. The modular, detachable panels can upgrade existing shopping cart fleets into intelligent platforms, offering a range of benefits without requiring complete fleet replacement.
Morrison and d'Avezac will lead regional sales organizations to accelerate the adoption of Cust2Mate's connected-store and retail media monetization strategy. Their roles are critical as the company prepares for its presence at NRF 2026, a major retail industry event. The expansion of sales leadership underscores A2Z Cust2Mate's commitment to scaling its innovative solutions in complex retail environments, bringing ease, excitement, and value to both retailers and shoppers. The company's news and updates are available in its newsroom at https://ibn.fm/AZ.
This strategic move has significant implications for the retail industry, as it signals A2Z Cust2Mate's aggressive push to capture market share in the Americas and Europe. The appointments could accelerate the adoption of smart cart technology, potentially reducing operational costs for retailers and enhancing the shopping experience for consumers. As retailers seek to integrate digital and physical shopping experiences, A2Z Cust2Mate's platform offers a scalable solution that addresses key challenges in brick-and-mortar retail. The focus on retail media monetization also opens new revenue streams for retailers, leveraging in-store data for targeted advertising. For investors and industry observers, these developments highlight the company's growth trajectory and its potential to shape the future of retail technology, making it a key player to watch in the lead-up to NRF 2026 and beyond.
