Nutritional Products International Expands Evolution of Distribution® into Comprehensive Global Market Entry Platform

Nutritional Products International (NPI) has announced a significant expansion of its proprietary Evolution of Distribution® platform, transforming it into a comprehensive end-to-end global market entry solution for health and wellness brands. The expansion enhances NPI's global logistics and freight-forwarding capabilities, enabling brands to move products from virtually any origin worldwide directly to the Port of Miami and onward to NPI's U.S. warehouse network under a single integrated program.

The expanded platform now manages the entire market-entry process for international brands, including overseas pickup, international transport, U.S. port handling, customs coordination, warehousing, sales, marketing, retail placement, and e-commerce execution. Mitch Gould, founder and CEO of Nutritional Products International, stated that the Evolution of Distribution® was always about removing friction for brands entering the U.S. market, and the expansion eliminates logistical complexity at the global level to offer a true cradle-to-commerce solution.

NPI's enhanced system supports multiple transportation modes including ocean, air, rail, and intermodal freight with full visibility throughout transit. The company can now coordinate international shipments from virtually anywhere in the world to the United States, streamline port arrival in Miami, and move products directly into NPI-managed warehouse facilities. The platform also supports specialized handling requirements for fragile goods, regulated products, and complex shipping needs, ensuring international brands enter the U.S. market efficiently and compliantly without costly delays.

To accommodate growing demand from domestic and international brands, NPI has added additional warehouse capacity, strengthening its ability to scale with clients as demand accelerates. This expansion positions NPI to support increased volume across Amazon, direct-to-consumer, specialty retail, mass market, and club channels as the company prepares for a robust 2026. The Evolution of Distribution® platform is designed to solve common challenges faced by international brands entering the U.S., including fragmented logistics, disconnected vendors, regulatory confusion, and lack of domestic market expertise.

Key benefits of the expanded platform include end-to-end global market entry management, centralized execution under one partner eliminating fragmented vendors, U.S. sales representation and retail introductions across multiple channels, integrated marketing and e-commerce strategy aligned with U.S. consumer demand, and operational scalability supported by expanded warehouse capacity. By integrating global logistics, warehousing, U.S. sales representation, retail introductions, marketing strategy, and e-commerce execution under one roof, NPI delivers a streamlined path to market that reduces risk and accelerates success.

Gould emphasized that NPI is expanding certainty for brands, noting that when a company partners with NPI, they gain an experienced U.S. market operator who takes full accountability for outcomes rather than just hiring a vendor. With expanded infrastructure, enhanced global logistics capabilities, and growing warehouse capacity, NPI is entering 2026 prepared to meet rising demand from international brands seeking a trusted, turnkey partner for U.S. expansion. The company's approach addresses the increasing complexity of global supply chains while providing health and wellness brands with a comprehensive solution for navigating the competitive U.S. marketplace.