A2Z Cust2Mate Solutions Strengthens Global Sales Leadership with Key Appointments

A2Z Cust2Mate Solutions Corp., a global leader in smart retail technology trading on NASDAQ as AZ, has announced strategic appointments to its global sales leadership team. The company named Kirk Morrison as Head of Sales for the Americas and Rodolphe d'Avezac as Head of Sales for Europe. These appointments are designed to strengthen the company's international commercial strategy as it scales its Smart Cart platform globally.

Both Morrison and d'Avezac bring extensive experience to their new roles, with each possessing more than two decades of expertise across retail, Software-as-a-Service (SaaS), and AI-powered technology markets. Their leadership is expected to accelerate adoption of Cust2Mate's innovative solutions, expand retail and consumer packaged goods (CPG) partnerships, and support the company's connected-store and retail media monetization strategy.

The timing of these appointments is significant as the company prepares for its presence at NRF 2026, one of the retail industry's premier events. The strategic hires signal A2Z Cust2Mate's commitment to expanding its global footprint and enhancing its market position in the competitive smart retail technology space. The company's flagship smart cart solutions are transforming traditional brick-and-mortar retail by bridging online and in-store shopping experiences through interactive technology.

Cust2Mate's AI-driven smart carts represent a significant advancement in retail technology, offering personalized in-store journeys that transform routine shopping trips into engaging, rewarding experiences. The technology enables seamless in-cart scanning and payment systems, allowing shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience not only boosts satisfaction and loyalty but also helps retailers streamline operations and optimize merchandising through data-driven insights.

The smart carts feature multiple layers of security for accurate recognition and transaction integrity, addressing concerns about payment security in retail environments. The company's modular, all-in-one detachable panels offer a practical solution for transforming existing shopping cart fleets into intelligent platforms, potentially reducing implementation costs for retailers while delivering a comprehensive range of benefits. The technology's ability to provide retailers with valuable consumer behavior data represents a significant competitive advantage in today's data-driven retail landscape.

For more detailed information about the company's announcements and strategic direction, readers can access the full press release at https://ibn.fm/nrTpI. The company's forward-looking statements and risk factors are detailed in its SEC filings, with comprehensive disclaimers available at http://IBN.fm/Disclaimer. These appointments reflect the company's strategic focus on expanding its international presence and capitalizing on growing demand for smart retail solutions that enhance both customer experience and retailer profitability.