Los Angeles Community Organizations Unite for Heart of Giving Holiday Event to Support Families in Need

The Heart of Giving Holiday Event, organized by Ladies Touch Inc. in partnership with the Los Angeles County Sheriff's Department South Los Angeles Station and the West Athens Westmont Task Force, will bring together numerous nonprofit organizations on December 22, 2025, to provide comprehensive support to community members facing hardship during the holiday season. The event will take place from 11:00 AM to 2:00 PM at the South Los Angeles Station front parking lot at 1310 W. Imperial Hwy in Los Angeles, offering free access to all attendees.

This coordinated effort represents a significant community response to increased seasonal needs, with organizers emphasizing dignity and care as central principles. "We believe every family deserves to feel the warmth, generosity, and hope of the holiday season," said Ewanda Jackson, Founder of Ladies Touch Inc. "The Heart of Giving Holiday Event is about dignity, community care, and showing up for each other when it matters most." The event's timing just before Christmas ensures resources reach families when they are most needed.

Attendees can access free holiday essentials including food, clothing, and gifts for both adults and children, along with hot meals, treats, and entertainment. A dedicated holiday photo activation presented by LuvMe will feature Santa and elves, while a complementary gift wrapping booth will be available for donations. Community resource tables from participating organizations will provide information about ongoing support services, creating connections that may extend beyond the holiday season.

Due to high demand and to ensure equitable distribution, families must register in advance through Ladies Touch Inc. or partnering organizations to receive gifts, clothing, food packages, and access to the Santa photo experience. This registration system reflects the substantial need in the community and organizers' commitment to orderly, fair resource allocation.

Organizers have identified a particularly urgent need for children's toys this year and are encouraging community support through an official Amazon Wish List at https://www.amazon.com/hz/wishlist/ls/CSB4FN5S7WLN?ref_=wl_share. This direct donation mechanism allows supporters to contribute specific needed items while demonstrating how digital tools can facilitate community giving.

The event will feature appearances and support from notable community figures including celebrity chef Ewanda Jackson, social media influencer Dusty the Rapper, and actress Novi Brown, among others. Their participation highlights how public figures can leverage their platforms to draw attention to community needs and encourage broader engagement.

A broad coalition of community partners strengthens the event's impact, including organizations like Watch It Grow Inc at www.watchitgrowinc.net, Soap 4 Hope & Literacy Corporation at www.soapforhopeandliteracy.org, and Volunteers of America Los Angeles at www.voala.org. Corporate sponsors including Raising Canes, Costco, Mattel Toys, and Home Depot provide additional resources, demonstrating how cross-sector collaboration can address community needs.

The West Athens Westmont Task Force, accessible at www.wawtaskforce.org, represents one of several organizations bringing localized expertise to the event. Similarly, Ladies Touch Inc., with information available at www.ladiestouchinc.org, provides year-round support to underserved communities, making this holiday event part of broader ongoing efforts.

This collaborative model has implications for how communities can address seasonal needs through coordinated action. By bringing together law enforcement, nonprofits, businesses, and volunteers, the event creates a template for efficient resource distribution while fostering community connections that may have lasting benefits beyond immediate material support.