Just Right Products Inc., a wholly owned subsidiary of ADM Endeavors, has announced a new strategic joint venture with Ai CUSTOM, a certified minority-owned company. This partnership is designed to open new opportunities in government contracting by leveraging Ai CUSTOM's certifications, which enable the joint venture to pursue government contracts that were previously unavailable to Just Right Products.
The collaboration combines Ai CUSTOM's minority-business certifications and strong vendor relationships with Just Right Products' proven manufacturing capabilities and reputation. According to the announcement, this creates a powerful alliance built on trust, quality, and growth. The goal is to increase sales and profitability for both parties while expanding their market reach and strengthening their competitive position within the promotional products and custom apparel industry.
ADM Endeavors is a diversified, direct marketing, and value-added manufacturing company specializing in customized promotional products and wearables. Since 2010, its subsidiary Just Right Products has steadily grown a recession-resistant customer base, achieving sales exceeding $5.3 million over the last reported 12 months. The company sells "Anything With A Logo" through its website www.JustRightProducts.com, offering everything from unique business cards to coffee mugs, T-shirts, boots, and tens of thousands of additional promotional items.
Just Right Products operates a vertically integrated business model in the Dallas/Fort Worth area, with in-house divisions for retail sales, screen printing, embroidery, digital production, import sourcing, and uniforms. Additional information about ADM Endeavors can be found at https://admendeavors.com, while related promotional services are available through https://www.fwpromo.com and academic outfitting at https://fortworth.academicoutfitters.com.
The joint venture represents a strategic move to tap into the substantial government contracting market, which often requires specific certifications that minority-owned businesses possess. For the promotional products industry, this could signal increased competition for government contracts, potentially reshaping how companies approach public sector opportunities. The partnership may also serve as a model for other businesses seeking to expand their market access through strategic alliances with certified entities.
For readers in the business community, this development highlights the importance of certification advantages in competitive bidding processes and demonstrates how companies can leverage partnerships to overcome barriers to entry in regulated markets. The collaboration between a manufacturing-focused company and a certified minority-owned business creates synergies that could influence industry practices regarding government contract pursuit and partnership structures.
