United Franchise Group has announced the appointment of Christina Parsons as its new Chief Intelligence Officer. Parsons will be responsible for shaping the strategic direction and executing the company's vision for data-driven integrations, including point-of-sale systems, advertising platforms, and AI-powered tools designed to improve decision-making and performance across marketing and sales functions. Her role will support both internal franchise development efforts and the company's network of more than 1,800 franchisees worldwide.
Ray Titus, Founder and CEO of United Franchise Group, highlighted Parsons' previous collaboration with the company as a vendor partner and her recent in-depth business analysis. "We worked with Christina as a vendor partner in the past and most recently brought her on to provide an in-depth analysis of our business – we're now thrilled to officially welcome her to the UFG family on a permanent basis," Titus said. He emphasized that her critical thinking and analytical expertise, particularly in working with multi-unit franchise brands, along with her deep knowledge of the company, will be valuable assets for UFG's brands and franchisees.
Parsons brings over two decades of digital marketing experience to the position, having supported national brands across various industries. Prior to joining UFG, she served as Executive Vice President of Marketing and Creative Strategy at Marketing.com, a role she assumed after the acquisition of DAS Group, a digital marketing company she founded and led as president. In that capacity, she supported UFG and its franchise brands as a long-time agency partner, giving her insight into the company's operations and challenges.
In her new role, Parsons aims to address the challenges franchisors face when scaling and launching campaigns. "I understand the challenges franchisors face when scaling and launching campaigns," Parsons stated. "My history working with UFG positions me to hit the ground running and implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics." This focus on data analytics and predictive tools is expected to drive efficiencies and growth across UFG's portfolio, which includes brands like Signarama, Fully Promoted, and The Great Greek Mediterranean Grill, among others.
The appointment underscores UFG's commitment to leveraging advanced data and intelligence to support its global franchise network. With over 1,800 franchises in more than 80 countries, UFG is a globally recognized leader in franchising, offering scalable business opportunities backed by comprehensive training and support. Parsons' expertise is likely to enhance the company's ability to empower entrepreneurs and drive performance in local markets worldwide. For more information about United Franchise Group and its affiliated brands, visit https://www.UnitedFranchiseGroup.com.
