Massimo Group (NASDAQ: MAMO) will introduce its second-generation MVR HVAC Pro Series at the 2026 PGA Show, scheduled for January 20–23, 2026, at the Orange County Convention Center in Orlando, Florida. The series includes two models: the MVR HVAC Pro for golf course and neighborhood electric vehicle use, and the MVR HVAC Cargo Max Pro designed for grounds maintenance and commercial fleet operations. Both vehicles feature fully enclosed, climate-controlled cabins engineered for reliable all-weather performance.
The updated platform represents Massimo's ongoing investment in higher-value electric mobility solutions and incorporates software-driven controls along with artificial intelligence initiatives. According to management, the new series has already generated early interest from dealers, golf courses, resorts, and commercial operators. This interest aligns with growing market demand for enclosed, climate-controlled electric vehicles that overcome the operational limitations of traditional open-air utility carts, particularly in environments requiring year-round usability regardless of weather conditions.
Massimo Group is a manufacturer and distributor of powersports and electric vehicles based in Garland, Texas, with a portfolio that includes UTVs, ATVs, e-bikes, and electric utility vehicles recognized for performance, reliability, and value. The company's latest news and updates are available in its newsroom at https://nnw.fm/MAMO. The full press release announcing the MVR HVAC Pro Series debut can be viewed at https://nnw.fm/Zb4Ql.
The introduction of these advanced electric vehicles at a major industry event like the PGA Show signals Massimo's strategic focus on expanding its presence in the electric utility vehicle market. The enhanced climate control and all-weather capabilities address practical challenges faced by golf courses, resorts, and commercial operations that require dependable transportation and cargo solutions in diverse environmental conditions. By integrating software and AI features, Massimo aims to offer not only improved comfort but also smarter operational efficiency, potentially setting new standards for utility vehicles in these sectors.
For the broader electric vehicle industry, Massimo's announcement highlights the ongoing evolution from basic electric carts to sophisticated, purpose-built machines with advanced environmental controls and digital integration. This development could influence other manufacturers to prioritize enclosed cabin designs and intelligent systems, especially for commercial and recreational applications where operator comfort and vehicle uptime are critical. The early dealer and operator interest suggests a receptive market ready to adopt next-generation electric utility vehicles that enhance productivity and usability beyond fair-weather limitations.
From an environmental and operational perspective, the shift toward enclosed, climate-controlled electric vehicles supports sustainability goals by reducing reliance on fossil-fuel-powered alternatives while improving working conditions for operators. Golf courses, resorts, and commercial fleets seeking to modernize their equipment and reduce their carbon footprint may find these vehicles particularly appealing. The 2026 PGA Show debut will provide a key platform for Massimo to demonstrate these innovations directly to industry professionals and potential buyers, potentially accelerating adoption across multiple sectors that depend on reliable, versatile utility transportation.
