The Mendez National Institute of Transplantation Foundation has launched its 2026 national television and radio public service announcement campaign designed to educate the public about kidney disease prevention and the importance of organ transplantation. The multi-platform campaign will air nationwide throughout 2026 on broadcast, cable, streaming, and radio outlets, reaching diverse audiences across the United States. Through powerful storytelling and clear calls to action, the PSAs highlight the real-life impact of kidney disease and transplantation on patients, families, and communities.
This year's campaign features an influential group of spokespeople lending their voices and visibility to the cause, including Academy Award–nominated actor Eric Roberts, Academy Award–winning actor Wes Studi, and cult film and action star Michael Pare. Each brings a unique perspective and passionate commitment to raising awareness about kidney disease prevention and the urgent need for organ donors. The involvement of these prominent figures represents a significant boost to public health messaging, potentially reaching millions who might otherwise remain unaware of the critical organ shortage affecting the nation.
"Every donor has the potential to save and heal multiple lives," said Nicole Mendez, Executive Director of the MNITF. "With the support of these remarkable artists, we are able to reach broader audiences and deliver a message of hope, compassion, and action." The 2026 PSAs feature compelling narratives that emphasize generosity, second chances, and the critical need for donors. The campaign aligns with MNITF's ongoing mission to expand access to vital healthcare information, support transplant education, and improve outcomes for patients awaiting lifesaving transplants.
In addition to broadcast placements, the campaign will be supported by digital outreach and community engagement efforts, extending its reach and impact beyond traditional media channels. This comprehensive approach addresses the persistent challenge of organ donor shortages that affect thousands of Americans awaiting transplants each year. "Our goal is to ensure that more families never have to hear the words 'there is no organ available,'" Mendez added. "Public awareness is a critical step toward saving more lives."
The campaign's potential impact extends beyond immediate awareness to long-term behavioral change in healthcare decision-making. By normalizing conversations about organ donation and kidney disease prevention, the initiative could contribute to increased donor registration rates and earlier detection of kidney conditions. For those interested in learning more about organ donation or the foundation's work, additional information is available at https://mnitf.org/. The Mendez National Institute of Transplantation Foundation is a nonprofit organization dedicated to advancing through research, education, and innovation in organ transplantation, working to improve transplant outcomes and increase donor registration nationwide.
