CleverTap, an all-in-one customer engagement platform, has been positioned by Gartner as a Leader in the 2026 Magic Quadrant for Personalization Engines. This evaluation was based on specific criteria analyzing the company's completeness of vision and ability to execute.
The recognition underscores CleverTap's progress in delivering relevant, responsible, and effective personalization through its CleverAI™ platform. The company's approach to hyper-personalization focuses on individualized customer experiences through 1:1 engagement at scale, with the CleverAI™ Decisioning Engine playing a central role in interpreting customer intent and enabling brands to connect with customers through the right message, on the right channel, at the right moment.
According to the company, these capabilities help brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries such as financial services, retail, ecommerce, media, telecom, and others. The CleverAI™ platform serves as an enterprise-grade agentic intelligence and decisioning engine designed for autonomous real-time orchestration, enabling continuous experience optimization throughout the customer lifecycle.
"We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI™," said Anand Jain, Co-founder and Chief Marketing Officer at CleverTap. "We continue to innovate while we execute on our product roadmap. With CleverAI™, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position."
The company's focus on unified intelligence, real-time decisioning, and scalable hyper-personalization has contributed to its broader market momentum. CleverTap's platform brings together AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics, seamlessly integrated with more than 100 leading martech solutions.
For businesses seeking to understand the personalization engine landscape, a complimentary copy of the Magic Quadrant report is available at https://www.gartner.com/en/documents/archive. The report provides analysis of CleverTap's strengths and cautions alongside other provider offerings in the market.
This recognition comes as organizations across sectors increasingly prioritize personalized customer experiences to drive engagement and revenue. The positioning in Gartner's Magic Quadrant suggests CleverTap's approach aligns with market demands for sophisticated, AI-driven personalization capabilities that can deliver tangible business results. As customer expectations for relevant, timely interactions continue to rise, platforms that can effectively orchestrate personalized experiences at scale are becoming increasingly valuable strategic assets for forward-looking brands.
