The integration between Ortana Media Group and EMAM connects Ortana's Media Aware Workflow Engine (MAWE) with EMAM's media management platform, creating a synchronized solution for modern media workflows. This partnership allows organizations to transform isolated point solutions into comprehensive end-to-end workflows that reflect how media, data, and metadata move through their operations.
EMAM's platform, known as eMAM™, provides organizations with a complete media management solution capable of running in cloud, on-premise, and hybrid infrastructure environments. With over 110 API-integrated technology partners, customers can select best-of-breed tools to create customized workflows for media management, creation, and distribution. The platform features AI and manual tagging capabilities that power search functions, enabling users to quickly locate media across any storage or archive system. Collaborative editing and design tools facilitate teamwork across departmental, technical, and geographic boundaries, while finished media can be shared via email and social media, integrated into newsroom and broadcast systems, or packaged for delivery to various platforms including streamers.
Through Ortana's MAWE technology, the integration brings workflow automation and orchestration directly into the eMAM environment. MAWE serves as a coordination layer between systems, abstracting complexity while allowing eMAM to operate within a broader, integration-led architecture. Simon Harper, Channel and Partner Manager at Ortana, explained that "eMAM is a great example of how Cubix Connect and our new Connect Widget can help customers easily migrate media and metadata from legacy MAM systems and LTO-based archives into eMAM in a controlled, repeatable way." He further noted that "under the hood, Ortana's Media Aware Workflow Engine (MAWE) provides the integration and orchestration layer that allows us to bring over 160 integrations into the eMAM ecosystem - helping eMAM customers connect to the infrastructure and services they already have, while adding automation, metadata enrichment, and highly scalable workflow control as they modernise."
The partnership significantly extends the eMAM ecosystem through Ortana's portfolio of more than 160 API-based integrations, covering storage, cloud services, AI and machine learning, transcode, quality control, identity management, asset management, and archive platforms. This expansion enables eMAM customers to support a wider range of infrastructure choices and future-proof their environments as requirements evolve. David Miller, President at EMAM, commented on the collaboration, stating, "We are excited to work together with Ortana to offer even more tools and flexibility for our customers."
Together, the companies are enabling organizations to modernize media operations with a practical, workflow-driven approach that reduces the risk and complexity of migration while establishing foundations for scalable automation, enrichment, and long-term interoperability. The combined solution will be showcased during a webinar on Tuesday, February 17, accessible at https://attendee.gotowebinar.com/rt/7318179422755201627, and at the upcoming National Association of Broadcasters Convention in Las Vegas from April 18-22. Additional information about EMAM's solutions can be found at https://www.emamsolutions.com and https://www.emamcloud.com.
