Sevenfold Entertainment has officially signed rising singer-songwriter Mariah Faith, marking the company's first artist partnership and a strategic step forward in its expansion across the Southeast music market and beyond. The signing represents a significant milestone for the Nashville-based entertainment company as it establishes itself with regional influence and national ambition.
Faith gained national exposure as a Top 20 finalist on American Idol and continues to build momentum across live and digital platforms. Her visibility expanded further when she earned 3rd place in Next Up: Live Music, a national singing competition powered by TikTok LIVE in partnership with iHeartRadio. As a songwriter and performer, Faith has collaborated with nationally and internationally recognized singer-songwriters across multiple genres, developing a reputation for authenticity, versatility, and emotionally driven storytelling.
"Mariah is an artist who knows her voice and her direction," said Angel Jennings, Co-Founder of Sevenfold Entertainment. "Our priority is supporting her creatively while ensuring every step forward is intentional and aligned with who she is." Stephen Martines, Co-Founder of Sevenfold Entertainment, added that "This partnership reflects how we approach representation at Sevenfold. Mariah has real momentum, and our focus is building a sustainable path forward without rushing or forcing growth."
The partnership announcement comes with immediate creative developments. Faith is set to release a new single on March 18, signaling her next creative chapter. She will also return to Carolina Country Music Fest (CCMF) this June, performing at the festival for the second consecutive year. Additional releases, live appearances, and partnership announcements are expected throughout 2026.
"I'm honored to be the first artist signed to Sevenfold Entertainment," said Mariah Faith. "This partnership feels intentional and aligned with where I want to go as an artist." The strategic significance extends beyond individual career development, as the signing marks the beginning of a broader expansion for Sevenfold Entertainment. The company's approach emphasizes sustainable growth and authentic connection with audiences worldwide, positioning it as an emerging force in the competitive music industry landscape.
For the music industry, this development represents the continued emergence of Nashville as a hub for strategic artist development beyond its traditional country music associations. The partnership model described by Sevenfold Entertainment's founders suggests a shift toward more intentional, artist-centered representation in an industry often criticized for prioritizing rapid commercial success over sustainable career building. Faith's background combining television competition exposure with digital platform success through TikTok and traditional festival performances illustrates the multifaceted approach required for contemporary artist development.
The implications extend to audiences who can expect new music from Faith beginning March 18, with her single release marking the first creative output under this new partnership. Her scheduled return to Carolina Country Music Fest provides continuity for her growing fanbase while offering festival attendees another opportunity to experience her evolving artistry live. As Sevenfold Entertainment expands its operations, this initial signing suggests potential for similar partnerships with other career-ready artists seeking representation that balances creative support with strategic growth planning.
