The 6th Annual Boat Show on the Bay will return to USS Alabama Memorial Park in Mobile, Alabama from March 27-29, 2026, featuring an expanded entertainment lineup headlined by singer-songwriter Justin Jeansonne. Located at 2703 Battleship Pkwy, the event will include over 100 vendors, boat dealers, an inshore fishing tournament, and a corn hole tournament alongside the musical performances.
Justin Jeansonne, a Marine Corps veteran whose music blends country with southern Alabama soul and rock, will perform live on Saturday, March 28 from 7:30 pm to 9 pm. He will be joined by special guest Ryan Dyer, who performs from 6 pm to 7 pm that evening. Jeansonne's band includes harmonica player Dayton Olson, drummer Dylan Heflin, and bassist Maison Faulk. Tickets for the concert are available at https://www.eventbrite.com/e/justin-jeansonne-live-w-ryan-dyer-boat-show-on-the-bay-concert-tickets-1981895434596?aff=oddtdtcreator.
This year's event introduces Power Meets Play Day on Saturday, described as a celebration of life on the water featuring high-performance boats, marine engines, and nonstop entertainment. Sponsored by Gulf Coast Suzuki, the day aims to balance adrenaline-filled activities with family-friendly fun. The event is promoted as kid and pet friendly, with hours running Friday from 12–6 PM, Saturday from 9 AM–6 PM (with concert activities from 6:30–10 PM), and Sunday from 9 AM–5 PM.
The Boat Show on the Bay represents a significant regional event for the marine industry and Gulf Coast community, bringing together commercial exhibitors, sponsors, and entertainment in a waterfront setting. For exhibitors and sponsors, the event provides visibility and engagement opportunities detailed at https://www.boatshowonthebay.com/exhibitors and https://www.boatshowonthebay.com/sponsors.
The inclusion of Justin Jeansonne as headliner reflects the event's evolution beyond a traditional boat show into a broader entertainment experience that celebrates coastal culture. His background as a Marine Corps veteran adds a layer of community connection, while the musical performances alongside marine exhibitions create a unique draw for both boating enthusiasts and general audiences. The expanded Saturday programming with Power Meets Play Day suggests an intentional effort to cater to diverse interests, from high-performance marine technology to leisurely family activities.
For the marine industry, events like Boat Show on the Bay serve as important platforms for dealers and manufacturers to showcase products directly to consumers in a festive atmosphere. The combination of commercial exhibits with entertainment and tournaments may increase attendance and engagement compared to more traditional trade shows. For the Mobile area, the event contributes to tourism and local economy during the late March period, while providing residents with accessible waterfront entertainment. The continued growth of the event to its sixth annual iteration indicates sustained community and industry support for this blend of marine commerce and Gulf Coast lifestyle celebration.
