The Hong Kong Trade Development Council (HKTDC) presented its Fashion Hong Kong runway show at London Fashion Week, featuring Autumn/Winter 2026 collections from four Hong Kong designers. The event, held on February 19 at The Vinyl Factory in Soho, attracted over 300 international buyers, media representatives, and fashion professionals, demonstrating significant global interest in Hong Kong's fashion industry.
Designers Angus Tsui (ANGUS TSUI), Bettie Jiang (Bettie Haute Couture), Harrison Wong (HARRISON WONG), and Menu Tsai (selfFab.) showcased collections representing diverse design approaches including avant-garde futurism, cultural fusion, zero-waste tailoring, and sporty aesthetics. Their presentations emphasized the innovation, sustainability, and global perspective that characterize Hong Kong's fashion sector, with particular attention to how designers creatively utilize new materials to explore the intersection of technology, sustainability, and artistry.
The event received substantial support from the UK fashion community, with notable attendees including model Eva Apio, singer CC Clarke, influencer Leo Mandella, and stylist Karine Laudort. International media coverage came from prominent outlets including BBC News, DAZED, Forbes, Vogue Business, and Wonderland. This exposure not only highlighted Hong Kong designers' creative capabilities but also strengthened exchanges between Hong Kong and UK fashion industry professionals while elevating international awareness of Hong Kong fashion brands.
Beyond the runway show, the HKTDC maintained a professional designer showroom in London from February 18 to 23, featuring the designers' latest collections at Unit 505, 70 Wapping Wall, London E1W 3SS. This showroom provided international buyers with direct access to the brands and deeper understanding of their design philosophies and production details. The initiative enables designers to test market responses, build business connections, and explore collaboration opportunities, thereby supporting the international development and global reputation of Hong Kong fashion brands.
The Fashion Hong Kong initiative, launched in 2015, has consistently promoted Hong Kong designers at major international fashion weeks including New York, London, and Tokyo. The return to London Fashion Week in 2026 underscores the strong international potential of Hong Kong design and the city's position as a key fashion hub in Asia. The HKTDC, with over 50 offices globally, continues to connect Hong Kong's design talent with the global creative ecosystem through initiatives like Fashion Hong Kong and the related trade platform Fashion InStyle, which showcases innovative materials from suppliers worldwide at www.fashionhongkong.com.
This comprehensive approach to promoting Hong Kong fashion has significant implications for the global fashion industry. By providing platforms for direct engagement between designers and international buyers, the initiative facilitates business development and market expansion opportunities. The emphasis on sustainability and innovative material use positions Hong Kong designers at the forefront of industry trends addressing environmental concerns. Furthermore, the increased visibility at prestigious events like London Fashion Week enhances Hong Kong's reputation as a source of creative excellence, potentially attracting more international collaborations and investment to the region's fashion sector.
