Havana Roasters Coffee Companies Inc. began trading on the OTC Market under its new ticker symbol "THRC" as of market opening on February 24, 2026. This change represents the final stage of the company's complete corporate transformation from North America Frac Sand, Inc. to a premium Cuban-style coffee brand with operations in Florida and a growing presence in Los Angeles.
The Financial Industry Regulatory Authority announced the effectiveness of the company's name change to Havana Roasters Coffee Companies Inc. with a temporary designation under the ticker symbol NAFSD, effective January 29, 2026. The final ticker symbol change to THRC was announced on FINRA's daily list on February 24, 2026, completing the rebranding process. The company's CUSIP number has also changed to US65670R201, effective January 23, 2026. No action is required by existing shareholders regarding these changes, as the company's common stock will automatically reflect these updates in all shareholder accounts managed through the transfer agent.
Havana Roasters Coffee Companies Inc. serves as the exclusive license holder and commercialization arm for Havana Roasters Coffee™, developing and marketing artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. The company is executing a multi-channel growth strategy designed to scale the brand across wholesale, retail, franchise, and e-commerce markets. More information about the company's operations and strategy is available at thehrccompanies.com.
This corporate transformation from an industrial commodities focus to a premium coffee brand represents a significant strategic shift in the competitive specialty coffee industry. The rebranding signals the company's commitment to capturing market share in the growing premium coffee segment, where consumer demand for authentic, artisanal experiences continues to expand. The adoption of the THRC ticker symbol provides clearer market identification for investors seeking exposure to the specialty food and beverage sector.
The company's expansion from Florida to Los Angeles positions it in two major markets with distinct coffee cultures, potentially allowing for differentiated growth strategies. The multi-channel approach encompassing wholesale, retail, franchise, and e-commerce indicates a comprehensive market penetration strategy that could increase brand visibility and consumer accessibility. For the broader coffee industry, this transformation demonstrates how companies are adapting to evolving consumer preferences by shifting from commodity-based models to brand-focused, experience-driven businesses.
Investors and industry observers can view the original release on www.newmediawire.com. The press release contains forward-looking statements regarding the company's future prospects, developments, and business strategies, which are subject to risks and uncertainties that may cause actual results to differ materially from expectations.
