Bardahl has chosen Intershop Communications AG to power its new global B2B commerce platform, replacing multiple independent e-commerce systems currently operated across its subsidiaries. The international industrial group will consolidate these fragmented systems to standardize processes, strengthen governance, and support long-term international growth. This strategic move addresses the increasing demand among industrial enterprises for powerful and scalable B2B commerce solutions capable of thriving on a global stage.
The new commerce platform will be embedded within Bardahl's ERP-centered IT landscape, ensuring product and commercial data remain managed within core enterprise systems while enabling seamless digital commerce processes. Bardahl plans to leverage Intershop's advanced PunchOut capabilities and Customer Engagement Center to integrate efficiently with customers' procurement environments and support complex B2B sales interactions. The initiative further focuses on automating ordering workflows and enabling customer-specific pricing and catalog structures across business units.
Florentin Guillemin, Chief Information Officer of Bardahl, stated that with Intershop, the company is establishing a strong commerce foundation that enables more efficient operations, international process alignment, and consistent experiences for B2B customers. This initiative represents an important step in strengthening global collaboration and preparing the organization for sustainable growth. The implementation follows a phased rollout strategy, beginning with Bardahl Industrie to establish a robust core platform before gradually expanding to additional business units including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing, and Maintenance Solutions.
This structured approach allows Bardahl to validate and refine the platform model before extending it across the broader organization, ensuring scalability while accommodating specific requirements of each entity. The project is being delivered in close collaboration with Intershop implementation partner Elosi, whose expertise in complex B2B environments played a key role during platform selection. The initiative combines strategic platform consolidation with operational complexity across multiple entities and markets, building a scalable and future-proof commerce environment that supports both standardization and business-unit flexibility.
The transition to a unified platform has significant implications for Bardahl's global operations, potentially improving efficiency through standardized processes and enhanced governance structures. For the industrial B2B sector, this move highlights the growing importance of integrated digital commerce solutions that can accommodate diverse business units while maintaining operational consistency. The focus on ERP integration and customer-specific processes reflects broader industry trends toward personalized B2B experiences and streamlined procurement workflows. More information about Intershop's solutions can be found at https://www.intershop.com.
