Auddia Inc. (NASDAQ: AUUD) (NASDAQ: AUUDW) announced initial performance results from the first 30 days of Discovr Radio's MVP offering, with data demonstrating significant artist engagement and conversion beyond passive streaming listening. Following the official launch on January 20, 2026, the company's limited MVP phase measured listener engagement, validated performance metrics, and refined campaign optimization tools, revealing engagement levels that significantly exceeded original projections.
Averaged across participating artists, the MVP results delivered more than 500 plays per artist per month and more than 20 external link clicks per artist. Among the first 15 artists to join the Discovr Radio platform, faidr listeners provided 491 profile views and 319 outbound link clicks, demonstrating that listeners are actively engaging with artists beyond passive listening. The average clickthrough rate for any Discovr artist's profile is 60%, exceeding the company's phase 1 goal for profile clickthrough of approximately 20%.
Theo Romeo, Chief Marketing Officer of Auddia, stated that these early MVP results validate the belief that Discovr Radio can drive meaningful, measurable engagement for artists within a streaming radio environment. Romeo noted that what's particularly encouraging is the depth of interaction, with listeners exploring artist profiles and clicking through to external destinations at rates that exceeded initial expectations. Artist profile views by faidr listeners are currently running at three times original expectations.
Discovr Radio integrates directly into the faidr listening experience, inserting artist tracks into AM/FM streaming feeds during traditional ad slots while preserving a seamless user experience. The MVP phase was structured to test both guaranteed play delivery and downstream engagement actions such as likes, profile visits, and outbound clicks. Discovr Radio is monetized by artists paying a subscription to guarantee their music is heard by listeners of mainstream radio stations, with early metrics supporting the value artists and labels expect to receive through their Discovr Radio subscription.
The company plans to continue refining its AI-driven placement capabilities, reporting tools, and artist onboarding processes as it transitions from MVP validation to broader commercial expansion. As faidr's user base grows, Discovr Radio is designed to scale accordingly. Auddia has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, with Discovr Radio representing the first music-promotion platform to deliver artists guaranteed exposure to radio listeners.
For more information about the company and its technology platform, visit https://www.auddia.com. Additional information about the company's financial filings and investor relations can be found through the SEC website at https://www.sec.gov and through the company's investor relations portal. The company's most recent Annual Report on Form 10-K for the year ended December 31, 2024, was originally filed with the SEC on March 5, 2025, with subsequent Quarterly Reports on Form 10-Q filed with the SEC providing additional financial information.
