Northgate González Market has officially launched Familia Fútbol, a comprehensive World Cup 2026 campaign celebrating the culture, food, and passion for soccer that unite Latino families across generations. The campaign launch at the historic Yost Theater in Santa Ana, California, marked the ceremonial kickoff of a community-wide celebration that will continue through the 2026 FIFA World Cup Final. With Mexico opening the tournament at Estadio Azteca in a culturally significant moment for the Latino community, Northgate positions itself as the cultural headquarters for World Cup celebrations in Southern California.
The Familia Fútbol campaign honors both biological families and chosen families who gather to cheer, celebrate, and share meals during soccer events. Oscar González, Co-President of Northgate González Market, stated that soccer represents memories, identity, and pride for Latino families, with the campaign celebrating this historic World Cup moment through food, culture, and values. The campaign features an extraordinary roster of Mexican cultural legends and sports icons representing pillars of community identity.
Boxing champion Julio César Chávez brings unwavering loyalty and pride, while legendary goalkeeper Jorge Campos embodies joy, creativity, and love for the game. Luchador El Hijo del Santo represents generational inheritance and honor, and actress Angélica María serves as the campaign's matriarch, anchoring family tradition and love. Representing the next generation is Scarlett Camberos, Mexican women's national team star and digital influencer. The campaign also includes the iconic Pedro Infante, whose legacy provides emotional warmth and nostalgia. Additional soccer legends participating include Paco Palencia, Claudio Suárez, Ramón Morales, Braulio Luna, Francisco "Maza" Rodríguez, and Carlos Hermosillo.
The official launch event at the Yost Theater was hosted by former Mexican soccer player Mariano Trujillo and sports journalist Livette Ruvalcaba, bringing together press, content creators, Northgate Market leadership, vendors, and community members. Guests experienced curated memorabilia from the campaign alongside iconic pieces celebrating Mexican legends, live entertainment featuring soccer freestylers and mariachi, and interactive moments with the campaign's talent lineup. For more information about the campaign, visit https://www.northgatemarket.com.
Northgate González Market will bring game-day flavors to life, offering families everything needed to celebrate the World Cup at home, from freshly marinated carne asada and handmade guacamole to aguas frescas, botanas, and ready-to-serve party trays. Throughout the tournament, stores will highlight game-day favorites that turn matches into shared moments with family and friends. The March 18 launch is only the beginning, with Familia Fútool unfolding across Southern California through a series of activations leading to the World Cup Final in June 2026.
Upcoming activations include Meet & Greet events featuring Julio César Chávez, El Hijo del Santo, and Angélica María, eight Familia Fútbol Fan Fests transforming Northgate Market parking lots into community stadiums from April through June, Youth Soccer Clinics in partnership with Pixixi led by Mexican soccer legends from April through June, a Mother's Day World Cup Makeover Sweepstakes honoring game-day MVPs from April 15 to May 10, and Father's Day Carne Asada Events and World Cup Final Viewing Parties in June. These initiatives demonstrate Northgate's commitment to serving as a cultural hub during this significant sporting event.
