10X Health, a leader in personalized health optimization and performance-driven wellness solutions, has appointed Jeff Zwiefel as President and Chief Operating Officer and expanded its executive leadership team. This move represents a significant step in the company's mission to become a global leader in precision health, human performance, and longevity.
Zwiefel brings more than three decades of executive leadership in the health, fitness, and wellness industry. Most recently, he served as President and Chief Operating Officer of Life Time, where he helped scale the company into a multi-billion-dollar healthy lifestyle platform with more than 160 locations and over 30,000 employees. In his new role, Zwiefel will focus on accelerating 10X Health's growth strategy, scaling operations, expanding its footprint, and advancing its position at the forefront of personalized health, performance optimization, and longevity.
"This is a pivotal moment in the evolution of health and wellness," said Zwiefel. "Consumers are moving away from fragmented solutions and toward integrated, personalized approaches that combine diagnostics, lifestyle, and medical insight into a single, actionable pathway. 10X Health is uniquely positioned to lead in this space, and I'm excited to help scale that vision."
In parallel with Zwiefel's appointment, 10X Health has assembled a world-class executive leadership team with deep expertise across healthcare, life sciences, AI infrastructure, human performance, regulatory, product innovation and development, legal, finance, technology, marketing, and revenue growth. The team includes Dr. Kent Bradley as Chief Medical Executive, Shivani Kaul as Chief Legal Officer, Ashish "Ash" Bhuskute as Chief Financial Officer, Prasanna Sivakumar as Chief Technology Officer, Will Sliger as Chief Marketing Officer, and Craig Gatzlaff as Vice President of Sales.
Together, this leadership team brings unmatched experience in scaling complex organizations, building high-performance cultures, and delivering measurable business and customer outcomes. "10X Health is assembling one of the most experienced and dynamic leadership teams in the industry," said Brandon Dawson, Chairman and CEO of Cardone Ventures & 10X Health. "This team, combined with our broader leadership across health and human performance, life sciences, product innovation, operations, and growth, positions us to scale faster, innovate more effectively, and lead the future of personalized health."
10X Health has built a strong reputation for its data-driven, individualized approach—leveraging advanced diagnostics, biomarker analysis, and targeted protocols to help individuals optimize performance, energy, and long-term health outcomes. Through Cardone Ventures' strategic investment in REVIV Global—now operating in 47 countries—and its recently announced partnership with M42 in Abu Dhabi to advance precision nutrition and human performance across the Middle East, 10X Health is rapidly establishing a global platform for personalized health.
Combined with its newly expanded U.S. leadership team, 10X Health is uniquely positioned as the only company building a fully integrated, global ecosystem for personalized health, longevity, and human optimization—delivering science-backed, individualized solutions at scale. By integrating diagnostics, medical insight, and performance optimization into a unified platform, 10X Health is redefining how individuals access and experience health—shifting from reactive care to proactive, precision-driven outcomes worldwide. The company will continue to expand its offerings, enhance its clinical and performance capabilities, and pursue strategic partnerships to extend its reach across both consumer and enterprise channels.
