The Platform Group SE & Co. KGaA has announced the acquisition of optical company Blickpunkt GmbH Brillen und Contactlinsen, located in Starnberg, Bavaria, marking another step in the company's strategic expansion within the optics industry. This acquisition follows the establishment of a dedicated Optics & Hearing segment in 2025, which was created to connect local optical stores with the MyGlasses online platform. The transaction was conducted through TPG's subsidiary, Feine Augenoptik Beteiligungs-GmbH, with closing expected by April 2026.
This move represents a continuation of TPG's aggressive growth strategy in the optics sector, which saw the acquisition of five companies comprising over 30 locations nationwide during the 2025 financial year. Those acquisitions included Beste Aussichten GmbH, Karrasch & Nolte, and Freudenhaus Optik Handels GmbH based in Munich. Dieter Meis, Managing Director of the Optics & Hearing segment, emphasized the strategic value of the Starnberg location, noting its strong quality and high-value customer base that will complement existing premium specialist stores FreudenHaus and Söhnges.
The expansion into optics represents a deliberate long-term strategy for The Platform Group, according to CEO Dr. Dominik Benner. The company's approach combines nationwide physical locations with online activities through its platform solutions, creating what management describes as a stable and highly profitable segment. The Optics & Hearing segment has demonstrated strong financial performance with EBITDA margins ranging from 20-25% since its establishment in 2025.
The Platform Group operates as a Europe-wide software company active in 26 industries through proprietary platform solutions. With a partner network comprising more than 16,000 partners serving both B2B and B2C customers, the company has established a significant presence across multiple sectors including luxury goods, furniture retail, machinery trading, dental technology, and electronics. The Group maintains 19 locations across Europe with headquarters in Düsseldorf and achieved preliminary revenue of EUR 728 million in 2025 with adjusted EBITDA of EUR 55 million according to corporate.the-platform-group.com.
This acquisition strategy has significant implications for the optical retail industry, potentially reshaping how consumers access eyewear products and services. By integrating local opticians with digital platforms, TPG is creating a hybrid model that combines the personalized service of physical stores with the convenience of online shopping. This approach could influence industry consolidation trends while offering consumers more seamless purchasing experiences across channels.
The expansion also reflects broader trends in retail digitization, where traditional brick-and-mortar businesses are increasingly integrated with online platforms to enhance customer reach and operational efficiency. For investors and industry observers, TPG's continued investment in the optics sector signals confidence in the segment's growth potential and profitability. The company's platform-based approach to multiple industries suggests a scalable model that could be replicated across other sectors as digital transformation continues to reshape traditional retail landscapes.
