Be Water, the premium American artesian bottled spring water from Greene Concepts Inc., achieved notable recognition during Hollywood's recent awards season through inclusion in the "Everyone Wins" Nominee Gift Bags. These gift bags, independently produced by Distinctive Assets, were presented to select OSCAR nominees in major acting and directing categories, including Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Jessie Buckley, Kate Hudson, Rose Byrne, Jacob Elordi, Elle Fanning, Teyana Taylor, Delroy Lindo, and Josh Safdie. It is important to note that the "Everyone Wins" Nominee Gift Bags are not affiliated with the OSCARS or the Academy of Motion Picture Arts & Sciences.
This placement represents more than just celebrity exposure for the brand. Be Water distinguishes itself within the crowded bottled water market through its natural origin and geological formation. The water is sourced from springs and aquifer formations beneath North Carolina's Blue Ridge Mountains, where it rises naturally through fractures in billion-year-old bedrock. As rainwater travels slowly through layers of ancient crystalline rock, it undergoes natural filtration and absorbs trace minerals including calcium, magnesium, and silica, creating a smooth taste and balanced mineral profile before reaching the surface.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and CEO of Greene Concepts Inc. "Be Water is created underground through natural filtration and geological processes. Our responsibility is stewardship - withdrawing only what the aquifer naturally replaces so the source remains sustainable for generations." This approach contrasts with much of the bottled water category, where products may rely on municipal sources or extensive post-processing.
The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. During its journey through this ancient geological formation, the rock acts as a natural filtration system where particles are physically trapped within fractures, and mineral surfaces naturally balance the water's chemistry through subtle ion exchange processes. This geological filtration produces naturally mineralized spring water created by geology rather than processing.
Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral composition, with nothing added and nothing stripped away. The company carefully manages withdrawal rates to maintain the natural pressure and long-term health of the aquifer system. Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, ensuring transparency and quality control from aquifer to bottle.
The brand uses premium BPA-free packaging with a durable 22-gram bottle construction, positioning itself between luxury imported waters and commodity bottled tap water while maintaining accessible pricing designed for everyday hydration. In addition to its inclusion in the Hollywood gift bags, Be Water is available through select national retailers including select Walmart locations, Walmart.com, and Camping World, with continued national expansion underway across additional retail and e-commerce channels. The water is also available on Amazon.
The recognition during Hollywood's biggest week highlights growing consumer interest in naturally sourced products with transparent supply chains. As awareness increases about water sourcing and sustainability practices, Be Water's emphasis on natural geological formation and responsible aquifer management represents a significant differentiator in the beverage industry. The brand's approach demonstrates how companies can balance commercial success with environmental stewardship, potentially influencing broader industry practices around natural resource management.
