A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has secured a significant five-year strategic agreement valued at approximately $50 million with Carrefour Israel to deploy 4,000 smart carts across its store network. The comprehensive agreement extends beyond hardware deployment to include broader collaboration spanning data, retail media, and digital services, marking a substantial advancement in connected retail technology implementation.
The rollout is scheduled to begin in the third quarter of 2026 and includes full delivery of hardware, software, infrastructure, and ongoing support. A critical component of the agreement grants A2Z exclusive retail media and data monetization rights across the platform, positioning the company to capture recurring revenue from fast-growing global retail media and data markets. This revenue model represents a strategic shift toward sustainable, long-term income streams beyond initial hardware sales.
The smart cart technology transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience. According to company information available at https://www.cust2mate.com, these platforms turn each shopping visit into a seamless, personalized, and rewarding journey while helping retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made.
The platform delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making, addressing a longstanding gap in retail analytics that has traditionally focused more on online than physical store interactions. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.
This agreement represents one of the largest known deployments of smart cart technology globally and signals growing retailer acceptance of connected in-store solutions. The partnership with Carrefour Israel, a major international retailer, provides A2Z with a significant reference implementation that could accelerate adoption across other retail chains seeking similar technological advantages.
The broader implications extend to multiple stakeholders in the retail ecosystem. For retailers, the technology offers potential operational efficiencies and new revenue streams through retail media networks. For brands, it provides unprecedented access to in-store consumer behavior data and targeted advertising opportunities at the point of purchase. For consumers, the technology promises more personalized shopping experiences and potentially streamlined checkout processes.
The retail media market, which this technology directly serves, represents one of the fastest-growing segments in digital advertising, with projections indicating continued expansion as physical retailers seek to monetize their customer interactions. The data generated by these smart carts could also provide valuable insights for inventory management, store layout optimization, and consumer trend analysis.
As large-scale implementations like this demonstrate the viability of smart cart technology, industry observers anticipate accelerated adoption across the retail sector. The successful deployment and operation of these 4,000 units could establish new benchmarks for in-store technology integration and create competitive pressure for other retailers to implement similar solutions to maintain market position.
