Avolta AG (SIX: AVOL), through its Hudson brand and in collaboration with local small businesses, has been awarded a 20-year duty-free contract at Seattle-Tacoma International Airport (SEA). The agreement encompasses more than 2,800 square meters of new travel retail space across three concourses, significantly expanding Avolta's presence at an airport where it already operates in both travel retail and food and beverage. The contract was announced on October 7, 2026.
Under the award, Avolta will develop duty-free stores in A Concourse, N Concourse, and S Concourse. The new retail offerings are designed to reflect Avolta's strategy of creating location-specific experiences, drawing inspiration from Seattle and Washington State. Travelers can expect an international duty-free assortment alongside locally sourced foods and gifts, Washington State spirits, dedicated tasting experiences, and an exclusive 'Exploring Seattle' retail range created specifically for SEA. The stores will also feature live performances by Seattle artists, local product tastings, and installations inspired by the city's iconic glass artist, allowing travelers to immerse themselves in the sights, sounds, and flavors of the region before departure.
Steve Johnson, President and CEO, North America, Avolta, said, "This new duty-free offer, coupled with Hudson's emphasis on immersive experiences and digital engagement, will transform the travel experience at SEA. We are proud and excited to grow our long-time partnership with the Port of Seattle to help usher in the next phase of SEA's evolution and make the journey as exciting as the destination for the millions of travelers from around the world who visit the airport every year."
Port of Seattle Commissioner Sam Cho added, "Duty-free shops are a hallmark of major international airports, and this expansion enables SEA to meet growing demand through innovative use of space and technology that elevates the overall traveler experience. This contract also builds in meaningful opportunities for women, minority, and small-owned businesses to continue thriving at SEA, reinforcing our long-standing commitment to supporting and uplifting local entrepreneurs."
The contract underscores Avolta's commitment to enhancing traveler experiences through immersive and digitally engaged retail environments. For SEA, the expansion addresses increasing passenger demand and incorporates opportunities for local and diverse businesses, aligning with the airport's goals of innovation and community support. The 20-year term provides long-term stability for Avolta's operations at SEA and signals confidence in the airport's future growth as a major international hub. Travelers passing through SEA can anticipate a transformed duty-free experience that celebrates the Pacific Northwest's culture and products. For more details, view the original release on www.newmediawire.com.
