As Memorial Day weekend marks the unofficial start of summer, millions of Americans are preparing for road trips, outdoor gatherings, barbecues, lake days, beach vacations, and increased time outdoors. Alongside the seasonal shift comes greater awareness around hydration, product quality, and support for American-made brands. Be Water™ is highlighting its premium American artesian spring water as a naturally sourced hydration option designed for consumers seeking transparency, simplicity, and domestic production.
Sourced from certified spring water drawn from a responsibly managed artesian aquifer in the Blue Ridge Mountains and bottled in Marion, North Carolina, Be Water is naturally filtered through billion-year-old Blue Ridge Mountain’s bedrock. This geological filtration process contributes to the water’s smooth taste and balanced mineral profile, including naturally occurring calcium, magnesium, silica, and electrolytes.
“Memorial Day represents the beginning of summer for many families across the country,” said Lenny Greene, President and CEO of Greene Concepts, Inc. “As consumers spend more time traveling and outdoors, hydration becomes increasingly important. Be Water offers a premium American-made option that combines natural sourcing, thoughtful packaging, and accessible everyday hydration.”
Consumer interest in American-made goods continues to expand as many shoppers increasingly prioritize domestic manufacturing, supply chain transparency, and products sourced closer to home. Be Water reflects this trend through its focus on American spring water, USA bottling, and domestic production. Unlike imported luxury waters and commodity bottled tap water, Be Water emphasizes naturally mineralized spring water shaped by geology rather than heavy processing.
Be Water is packaged in premium BPA-free bottles designed with a thicker, more durable 22-gram structure compared to lower-weight bottles commonly used throughout the category. This intentional design reflects Be Water’s focus on packaging quality, durability, and overall product integrity throughout production, transport, and everyday use while supporting a premium hydration experience.
The Be Water source originates from a Blue Ridge fractured crystalline bedrock aquifer within the Blue Ridge Mountain region, where natural rainfall is filtered over time through ancient geological formations. This process helps preserve the water’s naturally balanced composition without the need for extensive artificial enhancement. The result is premium artesian bottled spring water with a crisp, smooth taste and naturally occurring minerals consumers increasingly seek in hydration products.
As summer temperatures rise and outdoor activity increases, hydration remains an important part of supporting overall wellness, energy, and daily performance. Be Water is positioned as a premium everyday hydration option for consumers seeking naturally sourced American artesian spring water throughout the summer season and beyond.
Be Water is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and additional retail partners, with continued expansion underway. The company recently expanded availability through multiple packaging formats designed to support both individual and household hydration needs.
“People want products they can trust and use consistently,” Greene added. “We believe natural sourcing, transparency, and responsible stewardship matter more than ever.”
